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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Syllabus Topics:

Topic	Details
Topic 1	Evaluation: The assessment and recommendation process is key to this topic. It covers sub-topics such as analyzing and recommending paths forward, designing strategies to identify customer needs, and staying up-to-date with marketing trends and tools.
Topic 2	Account Configuration: This topic focuses on the technical side, including the implications of technical setup and data migration. It also covers the important issue of maintaining data integrity during the migration process and the development of a usage governance plan.
Topic 3	Automating Business Processes: Here, the emphasis is on selecting the right tools and designing sequences of events to streamline marketing initiatives.
Topic 4	Sales Emails and Alerts: This topic covers the configuration and benefits of Sales Emails and Alerts.

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q142-Q147):

NEW QUESTION # 142
A company ' s sales reps use the " Status " field in Salesforce to indicate where the lead is in the sales funnel.
A Marketing Cloud Account Engagement administrator wants to send each prospect a series of nurture emails when their sales rep updates their " Status " field to " Nurture. " The administrator wants to automate this entirely inside of Marketing Cloud Account Engagement.
How should this workflow be automated?

A. Create a report in Salesforce based on lead status of " Nurture " > Export and import into Marketing Cloud Account Engagement > Create a list from import > Add as recipient list on engagement program
B. Create a CRM Visible list in Marketing Cloud Account Engagement > Have sales also add these " Nurture " leads to that list in Salesforce > Create an automation rule to send email based on list membership
C. Create a custom field for " Lead Status " > Map it to the " Status " field in Salesforce > Create an automation rule to detect the " Nurture " value > Automation rule sends an autoresponder email
D. Create a custom field for " Lead Status " > Map it to the " Status " field in Salesforce > Create a dynamic list to detect the " Nurture " value > Add as recipient list on engagement program to send emails

Answer: D

NEW QUESTION # 143
LenoxSoft's marketing team wants to use one repeating program to continually nurture cold and unengaged leads, but wants the content for the emails sent through the program to be tailored based on how many times the prospect has entered the program.
They have decided to create a custom field called "Repeated Engagement" and increment that field by +1 each time a prospect enters the program.
Using this method, how should the team meet this need?

A. Create an automation rule that adds prospects to static lists to feed new programs after each entry.
B. Use rule steps to send prospects down unique paths in the program based on the "Repeated Engagement" field value.
C. Create dynamic content based on the "Repeated Engagement" field for use in the emails sent in the program.
D. Use the "Repeated Engagement" field to both suppress prospects from the original program and add them to new programs.

Answer: C

NEW QUESTION # 144
A customer is placing Marketing Cloud Account Engagement tracking code on their website and doesn't understand how first-party tracking differs from third-party tracking.
How would a consultant explain the difference?

A. First-party tracking is not an option in Marketing Cloud Account Engagement, while third-party tracking is.
B. First-party tracking tracks prospects across different website domains, while third-party tracking does not.
C. First-party tracking does not use cookies, while third-party tracking does.
D. First-party tracking is domain-based while third-party tracking is campaign-based.

Answer: B

NEW QUESTION # 145
Can Marketing both Import and Export Prospects?

A. True
B. False

Answer: A

NEW QUESTION # 146
What is essential to setup when you are implementing Marketing Cloud Account Engagement for the first time? [Choose three answers]

A. Choose which sender IP to use
B. Setup tracker subdomain and validate it
C. Create and add a tracking code to the website
D. Setup DNS for each used domain and validate the connection

Answer: B,C,D

NEW QUESTION # 147
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