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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Visitors and Prospects | 8% | - Prospect activity and engagement analysis - Prospect data management and audits - Visitor-to-prospect conversion process |
| Topic 2: Administration | 11% | - Scoring and grading model configuration - Data synchronization between Account Engagement and Salesforce - Recycle bin functionality and data recovery - Field creation, mapping and management |
| Topic 3: Forms, Form Handlers and Landing Pages | 20% | - Landing page design and deployment - Form creation, configuration and use cases - Performance metrics and optimization - Form handler setup and integration |
| Topic 4: Engagement Studio | 17% | - Program structure and components - Building and updating engagement programs - Program logic, triggers and actions - Program performance and optimization |
| Topic 5: Email Marketing | 20% | - Email types, templates and capabilities - Email creation and sending process - Email reporting and performance analysis - Email deliverability and compliance |
| Topic 6: Lead Management | 24% | - Lead lifecycle management - Completion actions and page actions - Static and dynamic lists creation and segmentation - Automation rules and segmentation rules |
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NEW QUESTION # 177
What is Lead Qualification? (select two)
Answer: B,C
Explanation:
Lead qualification is the process of identifying and organizing potential customers best-suited for your products or services and who will most likely make a purchase. Lead qualification involves two main steps: determining when a prospect is ready for follow up from your sales team and determining when a prospect is ready for follow up from your marketing team. The first step is to assess the prospect's level of interest, need, budget, and authority to buy your product or service. This can be done using various lead qualification frameworks and criteria, such as BANT, CHAMP, or MEDDIC. The second step is to nurture the prospect with relevant and personalized content until they are ready to buy. This can be done using various lead nurturing strategies and tools, such as email marketing, content marketing, or marketing automation
NEW QUESTION # 178
What is tracked by the custom email links generated by Marketing Cloud Account Engagement?
Answer: A,D,E
Explanation:
The custom email links generated by Marketing Cloud Account Engagement are tracked for link clicks, page visits and email opens. Link clicks are recorded when a prospect clicks on a link in an email. Page visits are recorded when a prospect visits a page on your website that has the Marketing Cloud Account Engagement tracking code. Email opens are recorded when a prospect opens an email and downloads the invisible image that Marketing Cloud Account Engagement inserts in the email. Form completions and unsubscribes are not tracked by the custom email links, but by other methods.
NEW QUESTION # 179
How can an action be applied to a prospect who views a specific page of a website?
Answer: C
Explanation:
Explanation
You can apply an action to a prospect who views a specific page of a website through a page action. A page action is a task that is performed when a prospect views a page that matches a certain URL or wildcard. You can use page actions to perform various actions on prospects, such as sending emails, adjusting scores, changing campaigns, or adding tags. You can also use page actions to track and report on the performance of specific pages on your website.
Answer A is incorrect because you cannot apply an action to a prospect who views a specific page of a website through a completion action. A completion action is a task that is performed after a prospect successfully completes a marketing element, such as a form, landing page, or custom redirect, not after they view a page.
Answer B is incorrect because you cannot apply an action to a prospect who views a specific page of a website through an automation rule. An automation rule is a criteria-based action that is triggered when a prospect matches the rule, not when they view a page. Answer C is incorrect because you cannot apply an action to a prospect who views a specific page of a website through scoring. Scoring is a numerical value that indicates the level of interest or engagement of a prospect in your products or services, not a way to perform actions on prospects. Answer E is incorrect because none of the above is not a valid answer, as explained above.
References: [Page Actions], [Completion Actions], [Automation Rules], Scoring
NEW QUESTION # 180
LenoxSoft wants the "State" field to appear in real-time whenever a prospect selects "United States" for the "Country" field when completing their Marketing Cloud Account Engagement form.
Which form feature should be utilized?
Answer: C
NEW QUESTION # 181
A marketing user pauses an Engagement Studio program and adds a new recipient list.
What will happen to the newly added prospects when the program is resumed?
Answer: D
Explanation:
When a marketing user pauses an Engagement Studio program and adds a new recipient list, the newly added prospects will skip any Action steps the existing prospects have already completed, but will be evaluated on Trigger and Rule steps when the program is resumed. This is because Action steps are time-based and cannot be retroactively applied, while Trigger and Rule steps are condition-based and can be applied at any point in the program1. Reference: 1: [Engagement Studio FAQ]
NEW QUESTION # 182
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