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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Account Configuration | 12% | - Sender Authentication Package implementation - Account hierarchy design and management - Reply Mail Management setup and resolution - Mobile Studio configuration and troubleshooting |
| Topic 2: Messaging | 11% | - Personalized content design and delivery - Deliverability and compliance management - Cross-channel messaging strategy |
| Topic 3: Automation | 20% | - Automation type and activity selection - Journey Builder flow design - Automation Studio workflow implementation |
| Topic 4: Integration | 20% | - Extension product selection and implementation - Data model design for personalized messaging - Marketing Cloud Connect configuration and troubleshooting |
| Topic 5: Data Modeling and Management | 21% | - Contact identity and data governance - Data object selection and relationship definition - Reporting, data views, and tracking extracts |
| Topic 6: Discovery and Architecture | 16% | - Data and segmentation strategy design - Requirements gathering and analysis - Solution recommendation and long-term maintainability |
>> New MCE-Con-201 Exam Papers <<
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NEW QUESTION # 14
Choose required fields while creating a Prospect
Answer: A,B,D,E
NEW QUESTION # 15
Northern Trail Outfitters uses separate Marketing Cloud accounts as environments for development, UAT, and production. They want to test all automations and journeys in each environment prior to launching in Production.
Which extension product should be used to speed up the migration of data extensions and Journey Builder configurations between each environment?
Answer: B
Explanation:
Marketing Cloud ' s Package Manager is the AppExchange-listed extension product specifically built to bundle and migrate Marketing Cloud assets - including data extensions, journeys, automations, and related configuration - across separate Marketing Cloud accounts representing different environments (development, UAT, production), which directly addresses the deployment pipeline NTO has established across its three isolated account environments. Because entirely separate Marketing Cloud accounts (rather than Business Units within one account) don ' t share a native built-in migration path the way Change Sets do within a single Salesforce org, a dedicated tool purpose-built for cross-account Marketing Cloud asset migration is required, and Package Manager fills that role. Change Sets (D) are a Salesforce Sales/Service Cloud deployment mechanism for metadata migration between connected Salesforce orgs and sandboxes - they do not migrate Marketing Cloud-native objects like journeys and data extensions between separate Marketing Cloud accounts. The Ant Migration Tool (B) is likewise a Salesforce Salesforce.com metadata deployment utility for Apex/Visualforce-style development, unrelated to Marketing Cloud asset migration. ' Configuration Manager ' (C) is not a recognized Salesforce Marketing Cloud product name. Reference:
Marketing Cloud Package Manager, Multi-Environment Deployment Strategy.
NEW QUESTION # 16
What activities can be done in Marketing Cloud Account Engagement's engagement program?
Answer: D
NEW QUESTION # 17
LenoxSoft would like to enable the Google AdWords connector in Marketing Cloud Account Engagement. Which of the following would you NOT advise them on before they enable the connector?
Answer: B
NEW QUESTION # 18
Lenoxsoft uses their existing email sending platform to send a monthly promotional email to subscribers on the 15th of each month. They are beginning their Marketing Cloud Account Engagement implementation on the 5th and must send the email on time. They have asked to focus on the minimum setup in Marketing Cloud Account Engagement in order to meet their email send deadline. Based on the above constraints, what should the Consultant determine to be the first steps in Marketing Cloud Account Engagement?
Answer: B
NEW QUESTION # 19
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