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| Section | Weight | Objectives |
|---|---|---|
| Engagement Studio | 16% | - Explain how to interpret Engagement Studio reports - Describe how to create and manage Engagement Studio programs - Describe the components of an Engagement Studio program - Describe the process for testing an Engagement Studio program - Explain the purpose and benefits of Engagement Studio |
| Prospect Management | 13% | - Explain how to build and manage prospect lists - Describe how to manage the Account Engagement prospect lifecycle - Explain how to create and maintain prospects - Describe the components of a prospect record |
| Email Marketing | 15% | - Explain the differences between one-time emails, autoresponders, and engagement studio emails - Describe the email sending process and deliverability - Describe the email rendering and validation process - Explain how to create and manage email templates - Explain how to perform A/B testing - Explain how to create and manage lists |
| Analytics and Reporting | 11% | - Explain how to analyze prospect activity - Describe how to use B2B Marketing Analytics - Describe the different Account Engagement reports and their use cases - Explain the difference between asset-level and prospect-level reporting |
| Marketing Automation | 12% | - Explain how to create and manage page actions - Explain how to create and manage automation rules - Explain how to create and manage segmentation rules - Explain how to create and manage completion actions |
| Lead Generation and Qualification | 14% | - Explain how to create and manage forms - Describe how to use scoring and grading to qualify leads - Explain how to create and manage landing pages - Explain the concept and process of manual syncing - Explain how to use page actions |
| Account Engagement Configuration | 10% | - Describe the relationship between Account Engagement and Salesforce - Describe how to set up and configure the Account Engagement Lightning App - Explain the capabilities of the Salesforce Connector - Describe the capabilities of the Account Engagement Recycle Bin - Explain how to map Account Engagement fields to Salesforce |
| Administration and Governance | 9% | - Describe how to configure and manage visitor filters - Explain how to configure and use the Recycle Bin - Explain the purpose and use of Connected Campaigns - Describe how to configure user roles and permissions - Describe how to manage Account Engagement campaigns |
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NEW QUESTION # 193
If a form is added to a landing page, where will the submissions be reported?
Answer: C
Explanation:
Explanation
If a form is added to a landing page, the submissions will be reported on the form. A form is a web element that allows you to collect information from your prospects, such as their name, email, or company. A landing page is a web page that you create and host in Marketing Cloud Account Engagement to showcase your products or services, offer content, or register for events. You can add a form to a landing page to capture leads or convert visitors into prospects. When a prospect submits a form on a landing page, the submission data will be recorded on the form report, which shows you the number of views, submissions, errors, and conversion rate of your form
NEW QUESTION # 194
What is needed for a page action to trigger for a prospect visiting a high value web page?
Answer: C
Explanation:
What is needed for a page action to trigger for a prospect visiting a high value web page is adding a page action and Marketing Cloud Account Engagement tracking code on the page. A page action is a Marketing Cloud Account Engagement feature that allows the administrator to perform certain actions when a prospect views a specific page on the website, such as increasing the score, changing the field value, adding to a list, etc. A page action can be created by entering the URL of the page and selecting the actions to be performed.
A Marketing Cloud Account Engagement tracking code is a snippet of code that can be added to the website to track the page views and activities of visitors and prospects on the website. The Marketing Cloud Account Engagement tracking code is required for the page action to work, as it identifies the prospects who visit the page and executes the actions on them. Creating an automation rule, adding a completion action, or adding a page action on the form are not what is needed for a page action to trigger for a prospect visiting a high value web page. An automation rule is a rule that runs in the background and matches prospects based on certain criteria and performs certain actions. An automation rule can use page views as a criterion, but it is not the same as a page action, as it does not depend on a specific URL. A completion action is an action that is triggered when a prospect completes a specific activity, such as submitting a form, clicking a link, or opening an email. A completion action is not related to a page view, unless the page contains a form or a link. A page action on the form is not possible, as a page action can only be added on a page, not on a form. References [Page Actions] [Marketing Cloud Account Engagement Tracking Code]
NEW QUESTION # 195
You want to track prospects that click on a banner ad. What do you use?
Answer: D
Explanation:
Custom redirects are special URLs that track link clicks and conversions for any online marketing content, such as banner ads, social media posts, or third-party websites. You can use custom redirects to measure the effectiveness of your online advertising campaigns and track the behavior of prospects who click on your links. References: Custom Redirects, Create Custom Redirects
NEW QUESTION # 196
What information can you find about your competitors in Marketing Cloud Account Engagement?
Answer: C,D,E
Explanation:
Explanation
You can find the following information about your competitors in Marketing Cloud Account Engagement:
Alexa rank, number of inbound links, and number of indexed pages. These are the metrics that Marketing Cloud Account Engagement's competitor website monitoring feature provides, which help you assess how well your competitors' websites are performing in terms of SEO. Alexa rank is a measure of how popular a website is compared to millions of other websites. Number of inbound links is the total number of links from other websites that point to a website. Number of indexed pages is the total number of pages that a website has that are recognized by search engines78 References: 7: Competitor Tracking in Marketing Cloud Account Engagement: 3 Best Practices8: Salesforce Marketing Cloud Account Engagement: How To Maximise ROI in B2B Marketing Automation
NEW QUESTION # 197
How can an admin find the number of mailable prospects in their database?
Answer: A
Explanation:
Explanation
Mailable prospects are prospects who have opted in to receive email communication from you and have not bounced or unsubscribed. You can find the number of mailable prospects in your database by navigating to the prospect list and selecting "Mailable Prospects" from the dropdown menu. You can also filter the list by tags, campaigns, or custom fields to segment your mailable prospects. References: [Mailable Prospects], [Filter Prospects]
NEW QUESTION # 198
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