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Salesforce Advanced-Cross-Channel Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Ad Studio
Topic 2: Integrating and Optimizing Marketing Campaigns Across Channels- Campaign automation
- API integrations
- Data synchronization
Topic 3: Mobile (SMS/Push)
Topic 4: Journey Orchestration
Topic 5: Einstein for Marketing Cloud22.5%
Topic 6: Social Studio
Topic 7: Aligning Cross-Channel Marketing with Business Objectives- Goal setting
- Stakeholder management
- Change management
Topic 8: Cross-Channel Marketing Strategies and Tactics- Campaign planning
- Channel selection
- Multi-touch attribution
Topic 9: Interaction Studio
Topic 10: Leveraging Customer Data and Analytics for Personalization- Predictive modeling
- Segmentation
- Data management
Topic 11: Distributed Marketing
Topic 12: Triggers
Topic 13: Measuring and Reporting on Cross-Channel Marketing Performance- Dashboarding
- KPI selection
- Data visualization

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Salesforce Advanced Cross Channel Accredited Professional Sample Questions (Q100-Q105):

NEW QUESTION # 100
Which three types of recommendations are supported by Einstein Web Recommendations?
Choose 3 answers

Answer: A,B,D


NEW QUESTION # 101
Where are Topic Profiles configured for use in Command Center? 01m 03s

Answer: A


NEW QUESTION # 102
Which user role can beused to set up single sign-on in Social Studio?

Answer: B


NEW QUESTION # 103
What does Einstein copy Insight take into account, Select 3(arul's answer a,b,c)

Answer: A,B,D

Explanation:
* Understanding Einstein Copy Insights:
* Purpose:Einstein Copy Insights, a feature in Marketing Cloud, analyzes your subject lines to predict their performance and provide recommendations for improvement.
* Correct Statements:
* A. Frequently used phrases in subject line:Einstein Copy Insights identifies phrases that are commonly used in your subject lines and analyzes their historical performance. This helps you understand which phrases are effective and which might be overused.
* C. Emotional tone of subject line:The model assesses the emotional tone of your subject lines (e.
g., positive, negative, neutral) and correlates it with engagement rates. This helps you craft subject lines that resonate with your audience.
* D. Engagement data:This is fundamental to Einstein Copy Insights. The model analyzes historical engagement data (open rates, click-through rates) for your subject lines to identify patterns and make predictions.
* Incorrect Statement:
* B. Spelling and punctuation errors:While good spelling and punctuation are important for email deliverability and professionalism, Einstein Copy Insightsdoesn'tspecifically analyze or flag these errors. It focuses on the content and its impact on engagement.
In Summary:
Einstein Copy Insights analyzes frequently used phrases, the emotional tone of subject lines, and historical engagement data to predict subject line performance.A, C, and D are correct.


NEW QUESTION # 104
You are using replace inbox message feature. But your audience has changed and some of the contacts who received the first message do not exist. What would happen?

Answer: A


NEW QUESTION # 105
......

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