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Salesforce AP-214 Exam Syllabus Topics:

Section	Weight	Objectives
Analytics and Reporting	15%	- Interpret attribution models - Analyze cross channel performance metrics - Build custom reports and dashboards
Automation and Journey Builder	10%	- Configure wait and engagement activities - Design complex multi-step journeys - Implement decision split logic
Cross Channel Strategy and Planning	15%	- Identify target audiences across channels - Define cross channel campaign strategy aligned with business objectives - Design customer journey touchpoints
Email Marketing Advanced Concepts	25%	- Implement advanced segmentation strategies - Optimize email deliverability - Design A/B and multivariate test strategies - Configure dynamic content and personalization
Advertising and Social Integration	15%	- Leverage Social Studio capabilities - Implement audience synchronization - Configure Advertising Studio integrations
Mobile Messaging (SMS and Push)	20%	- Configure SMS and push notification campaigns - Implement mobile opt-in management - Design mobile customer journeys - Apply compliance and regulatory requirements

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Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions (Q92-Q97):

NEW QUESTION # 92
What is the fastest method of adding web analytics tags to all posts created in Social Studio Publish?

A. Workspace Shared Notes
B. Individually
C. Post Approvals
D. Publish Macros

Answer: D

NEW QUESTION # 93
Which three are fields in the Mobileconnect Demographics table?
Choose 3 answers

A. Channel
B. Email
C. Last Name
D. Region
E. City

Answer: B,D,E

NEW QUESTION # 94
What does Priority in an in App message determine?

A. Which message shows first when the user opens the app, when multiple-inapp messages are present on the user's device
B. If the priority is set to 1, then the user's device will vibrate to let them know
C. Which message shows first in the lock-screen or notification tray, when the user receives multiple push notifications to their device
D. Where on the screen (top, middle, bottom) the in-app message should appear

Answer: A

NEW QUESTION # 95
What are three Einstein Vision classifiers in Social Studio Analyze?
Choose 3 answers

A. Logos
B. Food
C. Finger prints
D. Scenes
E. Facial Expressions

Answer: A,B,D

NEW QUESTION # 96
What is true for behavioral triggers. Multiple select.

A. need collect tracking code
B. they cannot be modified
C. need catalog data

Answer: A,C

NEW QUESTION # 97
......

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