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| Section | Objectives |
|---|---|
| Topic 1: Data Governance and Privacy | - Security and data access controls - Data privacy and compliance concepts |
| Topic 2: Salesforce Data Cloud Fundamentals | - Core concepts and architecture - Data Cloud value and use cases |
| Topic 3: Segmentation and Activation | - Segmentation logic and audience building - Activation to Salesforce and external systems |
| Topic 4: Data Ingestion and Data Modeling | - Data sources and ingestion methods - Data model objects and harmonization |
| Topic 5: Identity Resolution and Unification | - Identity resolution rules - Unified customer profile concepts |
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NEW QUESTION # 34
What are the two distinct phases of data model management in Data Cloud?
Answer: B,C
Explanation:
These two phases are distinct phases of data model management in Data Cloud. Data ingestion is the process of bringing data from different sources into Data Cloud using connectors or APIs. Data modeling is the process of mappingthe ingested data to the Data Cloud canonical model or creating custom data model objects. References:https://help.salesforce.com/s/articleView?id=sf.c360_a_data_cloud_data_model.
htm&type=5
NEW QUESTION # 35
A customer has requested that their personal data be deleted. Which action should be performed to accommodate this request in Data Cloud?
Answer: A
Explanation:
This action should be performed to accommodate the request to delete personal data in Data Cloud. The Consent API allows you to set a consent flag for an individual that prevents further processing of their data and deletes their records from source data streams.References:https://help.salesforce.com/s/articleView?id=sf.c360_a_data_cloud_consent_api.htm&type=
NEW QUESTION # 36
Which two features are impacted by the timezone setting in the org Data Cloud is provisioned in?
Answer: A,B
Explanation:
These two features are impacted by the timezone setting in the org Data Cloud is provisioned in. The segment schedule determines how often a segment is refreshed based on the selected timezone. The activation schedule determines how often a segment is exported to an activation target based on the selected timezone. References:
https://help.salesforce.com/s/articleView?id=sf.c360_a_segmentation_schedule.htm&type=5
https://help.salesforce.com/s/articleView?id=sf.c360_a_activation_schedule.htm&type=5
NEW QUESTION # 37
When setting up the data source object or schema for data ingestion, what are the three data categories to select from?
Answer: A,D,E
Explanation:
These are the three data categories to select from when setting up the data source object or schema for data ingestion. Engagement data includes information about how customers interact with a brand or product, such as clicks, views, likes, etc. Order data includes information about transactions or purchases made by customers, such as order ID, amount, date, etc. Profile data includes information about customers' attributes or preferences, such as name, email, gender, etc. Reference: [Data Categories]
NEW QUESTION # 38
The leadership team at Cumulus Financial has declared that customers who have deposited more than $250,000 in the last 5 years and who are not using advisory services, will be the central focus for all new campaigns in the next year. Which two features support this need?
Answer: C,D
Explanation:
These two features support the need to calculate each customer's lifetime value (LTV) and create breakdowns of the revenue sourced by different channels. Calculated Insight allows you to create complex calculations based on stored data, such as LTV. Segment allows you to create audiences based on different criteria, such as revenue source. Reference: https://help.salesforce.com/s/articleView?id=sf.c360_a_calculated_insights.htm&type=5 https://help.salesforce.com/s/articleView?id=sf.c360_a_segmentation.htm&type=5
NEW QUESTION # 39
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