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| Section | Objectives |
|---|---|
| Value Design | - Strategic direction
|
| Tools and Artifacts | - Salesforce platform capabilities
|
| Intangible Deliverables | - Communication and visioning
|
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NEW QUESTION # 106
The design team at Cloud Kicks is making the case for analogous research as part of the design process for a brand new experience.
What should analogous research help them accomplish?
Answer: A
Explanation:
Analogous research is a type of research that involves looking at examples from other domains or industries that have similar challenges or goals as the design project. It helps generate unexpected ideas and increase empathy by exposing the design team to different perspectives and solutions. https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer-certification-prep/conduct-analogous-research
NEW QUESTION # 107
At a project kickoff, a stakeholder shared the hypothesis that the price point was the reason their product was failing in the market. But when the design team conducted qualitative research, they learned that customers wanted an entirely different type of product.
How should the design team present this information knowing they would challenge a stakeholder's hypothesis?
Answer: C
Explanation:
The design team should present the information that challenges a stakeholder's hypothesis in an insights workshop with plenty of time for group discussion. This helps create a safe and collaborative space where the stakeholder can ask questions, share feedback, and understand the research findings and implications. https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer-certification-prep/present-insights-to-stakeholders
NEW QUESTION # 108
A large professional services organization is starting to re-design its intranet platform. In the early stages of the project, the strategy designer plans on bringing a low-fidelity prototype to a co-creation session. What should the designer aim to achieve with the prototype?
Answer: A
Explanation:
Low-fidelity prototypes are used early in a project to spark conversation and draw out needs, motivations, and expectations from participants - not to validate finished features (that comes with higher-fidelity work) or to assess technical feasibility. In the Platform Strategy Designer context, this question belongs primarily to Tools and Artifacts. In Tools and Artifacts, the key is to select the method, framework, artifact, or Salesforce capability that directly addresses the uncertainty in the scenario and supports an evidence-based decision. A prototype is a learning instrument, not merely a preview of the final interface. The team should use it to test the assumptions that create the greatest risk, gather evidence cheaply, and refine the strategic direction before committing to expensive implementation. Here, Help participants articulate their needs, motivations, and expectations. is the strongest choice because it most directly matches the outcome, constraint, or decision described in the scenario. The other choices may be useful in a different stage or for a different question, but they do not address the central requirement as directly. Assess the feasibility for all features from participants.
focuses attention elsewhere, while Get validation from participants on the features and content. addresses a related concern without providing the same fit to the scenario ' s stated objective.
Study Guide Topics: Tools and Artifacts
Official Salesforce Reference: Design Strategy Prototyping - Explore Key Prototyping Considerations
NEW QUESTION # 109
Cloud Kicks (CK) wants to drive more business, brand loyalty, and product awareness at its retail partner stores. CK would like to have the ability to effectively run promotions and optimize in-store visits.
Which Salesforce product should be recommended for this business need?
Answer: C
Explanation:
Consumer Goods Cloud is a Salesforce product that helps consumer goods companies optimize in-store visits, run promotions, increase sales, and improve customer loyalty. It is designed for businesses that sell products through retail partners and want to enhance their relationships with them. https://www.salesforce.com/products/consumer-goods-cloud/overview/ For a business like Cloud Kicks looking to enhance brand loyalty, product awareness, and optimize in-store experiences, Consumer Goods Cloud is the recommended Salesforce product. It is designed specifically for the consumer goods industry to improve retail execution and drive more business through better in-store experiences, efficient route planning for sales reps, and promotion execution. Marketing Cloud is more suited for digital marketing campaigns across multiple channels, and Loyalty Cloud focuses on building customer loyalty programs, which doesn't directly address the need for optimizing in-store visits as Consumer Goods Cloud does.
NEW QUESTION # 110
A strategy designer is hired to help service agents pool their shared knowledge, see the bigger picture, and understand what may be causing poor and disjointed support experiences, and where other pain points and opportunities may lie.
Which method of co-design workshop should be used?
Answer: B
Explanation:
Journey mapping is the most effective co-design workshop method for helping service agents understand the customer support experience comprehensively. It visually represents the customer's end-to-end journey, highlighting pain points, opportunities for improvement, and areas causing disjointed experiences, fostering a shared understanding among agents.
NEW QUESTION # 111
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