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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Objectives
Reporting and Analytics	- Performance Measurement 1. Campaign reporting 2. ROI and attribution reporting
Prospect Management	- Data Model and Segmentation 1. Prospects, lists, and tags 2. Dynamic and static lists - Lead Lifecycle Management 1. Lifecycle stages and assignment rules 2. Scoring and grading
Account Engagement Administration	- Configuration and Setup 1. Business Unit setup and hierarchy 2. Connector setup with Salesforce CRM 3. User roles and permissions
Maintenance and Best Practices	- System Optimization 1. Integration best practices 2. Data hygiene and governance
Email Marketing	- Email Creation and Delivery 1. Deliverability and compliance 2. Email templates and content creation
Marketing Automation	- Engagement Programs 1. Engagement Studio program design 2. Automation rules and triggers

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q92-Q97):

NEW QUESTION # 92
What is true about page actions? [Choose three answers]

A. You can define a page to be a priority page to highlight the activity to Sales reps and other users.
B. You cannot use auto responder emails with page actions.
C. It is possible to use URL wildcard by adding * to the end of the URL.
D. You cannot set the prospect's source campaign with page actions.

Answer: A,B,C

NEW QUESTION # 93
LenoxSoft sends an operational email to all prospects, but finds there are some prospects that did not receive the email.
Why would this happen?

A. The prospects were set to "false" for opted out and set to "true" for do not email.
B. The prospects are opted out of the list used on the operational list email send.
C. The prospects were on a suppression list used on the operational list email send.
D. The prospects were set to "true" for opted out and set to "false" for do not email.

Answer: A

NEW QUESTION # 94
LenoxSoft wants to implement a form to be used in multiple places on their website, including their "Contact Us" page, for prospects to contact their team. To align with their lead generation strategy, they want to ask for additional information upon subsequent form submissions.
How should this be implemented with Marketing Cloud Account Engagement?

A. Create a form handler and enable data kiosk entry mode.
B. Create a Marketing Cloud Account Engagement-hosted form and place it on the website using an iframe.
C. Create a form handler to link to an existing form on the website.
D. Create a Marketing Cloud Account Engagement-hosted form and host it on a separate "Contact Us" landing page.

Answer: A

Explanation:
Explanation
https://help.salesforce.com/articleView?id=Marketing Cloud Account
Engagement_forms_kiosk_mode.htm&type=0

NEW QUESTION # 95
Recommend a model to route qualified and unqualified leads across the business. Place in order from most qualified to least qualified lead.
A) Low Grade | Low Score
B) High Grade | Low Score
C) High Grade | High Score
D) Low Grade | High Score

A. CDBA
B. CBDA
C. CDAB
D. ABDC

Answer: A

NEW QUESTION # 96
"A user is looking at the Engagement History Custom Lightning Component on a lead or contact record and wants to understand recent activities.
Which two types of activities would display in the lightning component?
Choose 2 answers

A. Prospect was deleted by a user
B. Prospect unsubscribed from an email
C. Prospect viewed a landing page
D. Prospect replied to an email

Answer: B,C

NEW QUESTION # 97
......

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