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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Cross-Channel Marketing Strategies and Tactics | - Campaign planning - Channel selection - Multi-touch attribution | |
| Topic 2: Ad Studio | ||
| Topic 3: Einstein for Marketing Cloud | 22.5% | |
| Topic 4: Integrating and Optimizing Marketing Campaigns Across Channels | - API integrations - Data synchronization - Campaign automation | |
| Topic 5: Mobile (SMS/Push) | ||
| Topic 6: Leveraging Customer Data and Analytics for Personalization | - Data management - Segmentation - Predictive modeling | |
| Topic 7: Social Studio | ||
| Topic 8: Measuring and Reporting on Cross-Channel Marketing Performance | - Data visualization - KPI selection - Dashboarding | |
| Topic 9: Journey Orchestration | ||
| Topic 10: Distributed Marketing | ||
| Topic 11: Interaction Studio | ||
| Topic 12: Triggers | ||
| Topic 13: Aligning Cross-Channel Marketing with Business Objectives | - Stakeholder management - Goal setting - Change management |
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NEW QUESTION # 42
Where would you set a threshold limit in social studio
Answer: D
Explanation:
* Understanding Threshold Limits:In Social Studio, a threshold limit is a setting that determines how many mentions of specific keywords or topics you want to trigger an alert. This helps you manage the volume of social data and focus on the most important conversations.
* Navigating Social Studio:Social Studio is organized around workspaces, which are collaborative spaces for teams to manage social media activities.
* Workspace Settings as the Key:Workspace settings control how individual workspaces operate, including things like user roles, post approval workflows, and notification settings. It makes sense that thresholds related to monitoring are controlled at the workspace level.
* Detailed Steps Within Workspace Settings:
* Access Workspace Settings:In Social Studio, you navigate to "Admin" and then find the specific workspace where you want to set the threshold. Within that workspace, you'll see a "Workspace Settings" option.
* Notification Settings:Within "Workspace Settings," you look for a section related to
"Notifications" or "Alerts." This is where you configure how and when you want to be notified about social media activity.
* Threshold Configuration:Within the notification settings, you'll find options to set thresholds for different types of mentions. For example, you might set a threshold to receive an email alert if your brand name is mentioned more than 50 times in an hour.
* Why Other Options Are Incorrect:
* A. Enterprise Admin Settings:Enterprise admin settings control overall Social Studio account settings, user management, and integrations, but they don't manage workspace-specific notifications.
* C. Tab in Engage:Engage tabs are used to view and interact with social media content. While you might see alerts based on a threshold in Engage, you don't set the threshold itself there.
* D. Column in Engage:Engage columns are customizable views of social media content within a tab. They are used for monitoring and engagement, but not for setting threshold limits.
* "Thresholds" in "Admin" settingsrefer to the total count for mentions or posts in a topic profile, not the threshold limit for notifications for social listening.
In Summary:
Workspace settings in Social Studio are where you control the notification thresholds, makingB. workspace settingsthe correct answer. You configure the criteria and frequency at which you want to receive alerts about specific social media mentions within the workspace settings.
NEW QUESTION # 43
A deployment specialist sends an Inbox message to your customer audience "Loyalty Program". The next week, they send a message to the same audience using the Replace Inbox feature, but now that audience has some members that no longer exist. What is the expected outcome?
Answer: D
NEW QUESTION # 44
3 possible reasons why a SMS message would fail to reach users mobile? (select 3 options)
Answer: A,B,D
NEW QUESTION # 45
If a subscriber, who joined 2 weeks ago, clicks the main CTA (download mobile app), send the subscriber email content on the top five mobile app features. If not, send original email. 50K max daily audience. Series of 3 emails. Based on the scenario above, what is the best solution to automate this daily campaign?
Answer: A,C,E
NEW QUESTION # 46
Where would you add a topic profile
Answer: D
NEW QUESTION # 47
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