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Salesforce MC-202 Exam Syllabus Topics:

SectionWeightObjectives
Marketing Automation26%- Recommend automation solutions
- Build solutions in Journey Builder
- Build solutions in Automation Studio
Email Marketing Best Practices10%- Evaluate deliverability factors
- Design effective emails and programs
- Subscriber acquisition and retention
Insights and Analytics14%- Analyze campaign performance
- Create and configure reports
- Leverage analytics and Einstein features
Subscriber and Data Management26%- Import and manage subscriber data
- Troubleshoot send and data issues
- Configure segmentation tools
- Design and configure Data Extensions
Content Creation and Delivery24%- Select appropriate tools for sending
- Create and customize email content
- Configure send settings
- Manage and organize campaign content

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Salesforce Certified Marketing Cloud Email Specialist Sample Questions (Q133-Q138):

NEW QUESTION # 133
Northern Trail Outfitters (NTO) receives a complaint from a long-time customer who claims that, despite providing an updated emailaddress, they are still receiving emails at an old address. NTO confirms that the customer's new email address is stored in the target data extension.
What is preventing the customer from receiving emails at their new address?

Answer: B

Explanation:
Reference:Salesforce Documentation - All Subscribers


NEW QUESTION # 134
Northern trail Outfitters recently purchasedstock art to be used within its emails. However, given the sheer amount of content, locating images for specific campaigns proves to be difficult.
Which solution should make locating appropriate images easier?

Answer: C

Explanation:
Reference: Salesforce Marketing Cloud Documentation on Content Management and Metadata Tagging


NEW QUESTION # 135
A marketer typically sends to a filtered data extension that contains their primary audience. They need to target only a portion of this population for an upcoming send.
What should they do to further segment their audience?

Answer: B

Explanation:
To target a portion of the population within a filtered data extension, the marketer should copy the filtered data extension and then apply additional filter criteria. This approach allows for the creation of a more specific subset of the original audience, ensuring that the upcoming send reaches the desired segment without altering the primary filtered data extension. Reference:Salesforce Marketing Cloud Documentation on Data Extensions and Filtering.


NEW QUESTION # 136
Northern Trail Outfitters wants to organize its assets so images can be easily searched by tags in Content Builder. However, most imageshave multiple tags that could be applied, which makes it more difficult to filter to a manageable number of results.
How should the number of tags selected for an asset be minimized while still providing the necessary granularity?

Answer: B

Explanation:
Using nested tags to create hierarchies allows for a more organized and structured tagging system. This approach reduces the number of tags per asset by grouping related tags under broader categories, making it easier to filter and search for specific content. This method maintains the necessary granularity while improving manageability. Salesforce Marketing Cloud documentation on Content Builder provides guidance on setting up and using nested tags effectively.


NEW QUESTION # 137
A marketer for Northern Trail Outfitters needs to see test emails for each subscriber in a data extension.
What should the marketer do to ensure the data extension appears as a RecipientTest Data Extension in the Test Send menu?

Answer: B

Explanation:
To ensure a data extension appears as a Recipient Test Data Extension in the Test Send menu, it must be created with the 'Is Testable' attribute. This designation allows the dataextension to be used in test sends, ensuring that marketers can send test emails to individual subscribers in the data extension. This feature is crucial for validating how emails will appear to different segments of the audience.
References:
Salesforce Marketing Cloud Documentation:Testable Data Extensions


NEW QUESTION # 138
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