MC-201日本語版復習指南、MC-201最新日本語版参考書

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Salesforce MC-201 Exam Syllabus Topics:

SectionWeightObjectives
Lead Management24%- Identify the capabilities and use cases of custom redirects
- Define the capabilities of a segmentation rule
- Define the capabilities of a completion action
- Explain what a Score measures and how scoring is managed
- Explain the components and use cases of an automation rule
- Define the capabilities of page actions
- Explain what a Grade measures and how grading is managed
- Distinguish between the capabilities of, use cases for, and how to create different types of lists
Visitors and Prospects8%- Describe the relationship between visitors and prospects
- Apply the appropriate plan of action using Prospect Audits given a scenario
Engagement Studio17%- Explain Engagement Program structure and capabilities
- Distinguish between the components of an Engagement Program
Email Marketing20%- Distinguish between the metrics collected in Account Engagement email reporting
- Distinguish between an Email and an Email Template
- Identify the capabilities and use cases for email given a scenario
Account Engagement Forms, Form Handlers and Landing Pages20%- Identify the capabilities, use cases and interpret reporting metrics for landing pages
- Identify the capabilities, use cases and interpret metrics of Account Engagement forms given a scenario
Administration11%- Explain the relationship between Account Engagement and Salesforce
- Illustrate how to create, edit, and map fields
- Describe the capabilities of the Account Engagement Recycle Bin

>> MC-201日本語版復習指南 <<

MC-201最新日本語版参考書、MC-201復習教材

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Salesforce Certified Marketing Cloud Account Engagement Specialist 認定 MC-201 試験問題 (Q50-Q55):

質問 # 50
What causes a sync from Salesforce to Marketing Cloud Account Engagement?

正解:A

解説:
The main cause of a sync from Salesforce to Account Engagement is making field changes to a Lead or Contact record (D). This will trigger a sync of the updated fields to the corresponding prospect record in Account Engagement. Updating a formula field in Salesforce (A) will not cause a sync, as formula fields are not supported by Account Engagement. Updating a field on a Contact record that does not have an email address (B) will not cause a sync, as email address is a required field for syncing. Opening a one to one email will not cause a sync, as it is not a field change event. Reference: What Causes a Prospect to Sync from Salesforce to Account Engagement?


質問 # 51
A Marketing Cloud Account Engagement user sends out a list email and notices that as a result of the email send, many prospects are now marked as 'Do Not Email'. What metrics in the list email report could help the Marketing Cloud Account Engagement user understand how these prospects may have become unmailable?

正解:D

解説:
The metrics in the list email report that could help the Account Engagement user understand how these prospects may have become unmailable are Total Opt Outs and Hard Bounces (D). These metrics show the number and percentage of prospects who either opted out of receiving future emails or had their emails bounced back due to a permanent error, such as an invalid email address. These prospects are marked as Do Not Email and cannot be emailed again unless they opt back in. The other metrics (A, B, C) are not directly related to the prospects' mailable status, but rather to the email delivery, performance, and tracking. Reference: List Email Report Metrics


質問 # 52
What must be created in order to send an autoresponder?

正解:C

解説:
In order to send an autoresponder email, you need to create an email template in Marketing Cloud Account Engagement and select the option "Autoresponder emails" under "Available For". An email template is a preformatted email that you can use to create and send emails quickly and easily. An autoresponder email is an email that is triggered automatically whenever a prospect engages with your marketing assets, such as filling out a form or downloading a file


質問 # 53
How many CRM How many CRM connectors can a Marketing Cloud Account Engagement instance have verified at one time?

正解:C

解説:
A Marketing Cloud Account Engagement instance can have only one CRM connector verified at one time. A CRM connector is a feature that allows you to connect your Marketing Cloud Account Engagement account with your CRM system, such as Salesforce or Microsoft Dynamics. A CRM connector enables bi-directional data sync between Marketing Cloud Account Engagement and your CRM, and allows you to align your marketing and sales processes. You can only have one CRM connector verified at one time, because Marketing Cloud Account Engagement can only sync with one CRM system at a time. If you want to switch to a different CRM system, you need to disconnect your current CRM connector and verify a new one


質問 # 54
A mailable prospect is on the recipient list for a list email send. When viewing the prospect's activities, the marketing manager realizes the email was not sent to the prospect.
Where should they start to see why the email was not sent to the prospect?

正解:B

解説:
To see why the email was not sent to the prospect, the marketing manager should refer to the list email send report to see if a suppression list was used. A suppression list is a list of prospects who should not receive a specific email, even if they are on the recipient list. If the prospect was on a suppression list, they would not receive the email. The other options are not likely to explain why the email was not sent, as the prospect was already on the recipient list and was mailable


質問 # 55
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