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Salesforce MCE-Dev-201 Exam Syllabus Topics:

TopicDetails
Topic 1
  • Programmatic Languages: This domain focuses on coding with AMPscript and Server-Side JavaScript including language syntax functions processing methods development best practices and programmatic subscriber exclusion during sends.
Topic 2
  • API: This domain addresses interacting with Marketing Cloud through SOAP and REST APIs including API objects methods routes OAuth authentication flows with access tokens and handling API responses.
Topic 3
  • Data Management: This domain covers importing data with various file formats writing SQL queries for data manipulation extracting data from Marketing Cloud applying SQL best practices managing send logs and understanding data impacts from contact deletion.
Topic 4
  • Security: This domain addresses data protection in Marketing Cloud including available security options and best practices for maintaining secure platform configurations.
Topic 5
  • Data Modeling: This domain covers structuring contact and subscriber data in Marketing Cloud including configuring the contact model understanding data extension types and uses managing contact records across channels and the contact deletion process.

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Salesforce Certified Marketing Cloud Engagement Developer Sample Questions (Q75-Q80):

NEW QUESTION # 75
Northern Trail Outfitters (NTO) uses a numeric identifier for Subscriber Key. Customer data is stored in a data extension with the Subscriber Key set as a Primary Key.
Which step is required for NTO when creating relationships for this data extension in Data Designer'

Answer: B

Explanation:
When creating relationships in Data Designer, it's essential to link the Contact ID to the Subscriber Key. The Contact ID in Marketing Cloud represents a unique identifier for contacts across various data sources, and linking it to the Subscriber Key ensures accurate data mapping and integration.
Salesforce Data Designer


NEW QUESTION # 76
Northern Trail Outfitters has an Enterprise 2.0 account with 15 business units. Each business unit can access a Shared Data Extension named 'Inventory', which contains the details for each product. A Boolean field named
'InStock' indicates whether the item is available.
Which snippet of AMPscript would return all products which are currently available?

Answer: B

Explanation:
The LookupRows function retrieves rows from a data extension where specified criteria are met. In an Enterprise 2.0 account, the data extension name in shared data extensions should be prefixed with 'Ent.' to indicate it is in the shared space.
* Example:
SET @rows = LookupRows('Ent. Inventory', 'InStock', 'true')
Salesforce AMPscript LookupRows Function


NEW QUESTION # 77
A developer wants CloudPages to work with a REST API returning data in JavaScript Object Notation. The developer wants to efficiently ingest the data and write it to a data extension.
Which function should be used?

Answer: D

Explanation:
When working with a REST API that returns data in JavaScript Object Notation (JSON) and needing to efficiently ingest the data and write it to a data extension, the developer should use the Server-Side JavaScript function ParseJSON. This function parses a JSON string and converts it into a JavaScript object, which can then be manipulated and written to a data extension.
References:
Salesforce Marketing Cloud Server-Side JavaScript Guide
SSJS ParseJSON Function


NEW QUESTION # 78
A developer created a landing page in CloudPages which return unique content when subscriber data is located on a related data extension. The developer does not know if all subscribers have rows in the related data extension, and want default content to render if no subscriber data is found on the related data extension.
Which best practice should the developer follow to control the unique and default content?

Answer: C

Explanation:
To control the rendering of unique and default content based on the presence of subscriber data in a related data extension, the best practice is to use the RowCount function and an IF statement:
%%[ VAR @rowCount SET @rowCount = RowCount(LookupRows("RelatedDataExtension",
"SubscriberKey", _subscriberKey)) IF @rowCount > 0 THEN /* Render unique content */ ELSE /* Render default content */ ENDIF ]%% This approach checks if there are any rows in the related data extension for the subscriber and conditionally renders the appropriate content.
References:
AMPscript Guide
Salesforce Marketing Cloud Documentation


NEW QUESTION # 79
Certification Aid wants to include SSJS in an email message. Which code block can be used for this? Choose
2.

Answer: C,D

Explanation:
To include Server-Side JavaScript (SSJS) in an email message, you need to use the <script> tag with the runat="server" attribute. This ensures that the script runs on the server side before the email is sent.
* <script runat=server></script>: This is a valid way to include SSJS in an email. It specifies that the enclosed code should be executed on the server.
<script runat="server"> Platform.Load("Core","1"); var rows = Platform.Function.LookupRows ("DataExtensionName", "EmailAddress", "example@example.com"); </script> Salesforce SSJS Documentation
<script runat=server language=javascript></script>: This is another valid syntax. It specifies that the code within the script tag is JavaScript and should run on the server.
<script runat="server" language="javascript"> Platform.Load("Core","1"); var rows = Platform.Function.
LookupRows("DataExtensionName", "EmailAddress", "example@example.com"); </script> Reference: Salesforce SSJS Documentation


NEW QUESTION # 80
......

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