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Salesforce MCAE-Con-201 Exam Syllabus Topics:

SectionWeightObjectives
Email Marketing20%- Explain how to use dynamic content in emails
- Describe how to manage email deliverability and compliance (CAN-SPAM, GDPR)
- Explain how to create and send emails
- Explain how to analyze email performance metrics
- Describe how to manage email templates
Administration11%- Explain how to configure Account Engagement settings
- Describe how to configure and manage email sending domains
- Describe how to manage users, roles, and permissions
- Explain how to set up and manage connectors (e.g., Salesforce CRM)
Visitors and Prospects8%- Explain the differences between visitors and prospects
- Describe how prospects are tracked and identified
- Explain how visitors are converted into prospects
Account Engagement Forms, Form Handlers and Landing Pages20%- Explain how to create and configure Account Engagement forms
- Describe how to use dynamic content
- Explain how to create and publish landing pages
- Describe how to use form handlers
Lead Management24%- Describe how to manage prospects in the recycle bin
- Explain how to use automation rules for lead management
- Describe how to set up and manage assignment rules
- Explain how to configure and manage scoring and grading
Engagement Studio17%- Explain how to design and build Engagement Studio programs
- Describe how to use triggers, rules, and actions
- Describe how to analyze Engagement Studio performance
- Explain how to test and activate Engagement Studio programs

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q20-Q25):

NEW QUESTION # 20
Which is true about Marketing Cloud Account Engagement Flile Hosting limits

Answer: A


NEW QUESTION # 21
It is possible to assign certain Prospect to selected Scoring Category

Answer: A


NEW QUESTION # 22
LenoxSoft wants to assign all new leads coming through their "Request a Demo" form and immediately notify the sales team to follow up via phone call within 3 days.
Which assignment workflow would meet these requirements?

Answer: A


NEW QUESTION # 23
LenoxSoft's Salesforce org uses various record types for their business units. LenoxSoft wants all new data collected in Marketing Cloud Account Engagement to quickly be created in Salesforce with a single, specific record type. Which set of actions would ensure this behavior?

Answer: A


NEW QUESTION # 24
What access should sales and marketing users have to access embedded analytics dashboards?

Answer: B


NEW QUESTION # 25
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