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| Section | Objectives |
|---|
| Topic 1: Cross-Channel Journey Design | - Customer lifecycle orchestration
- 1. Personalization strategies across channels
- 2. Multi-step journey optimization
- Journey Builder configuration
- 1. Decision splits and engagement logic
- 2. Entry sources and audience segmentation
|
| Topic 2: Automation and Optimization | - Performance measurement
- 1. Campaign analytics and reporting
- 2. A/B testing and optimization strategies
- Automation Studio workflows
- 1. Scheduled vs event-driven automation
- 2. Import, query, and segmentation automation
|
| Topic 3: Marketing Cloud Core Architecture | - Data management and integration
- 1. Data Extensions and relational data design
- 2. API and system integrations
- Salesforce Marketing Cloud ecosystem components
- 1. Email Studio, Journey Builder, Automation Studio overview
- 2. Contact data model and Contact Builder fundamentals
|
| Topic 4: Email and Messaging Execution | - Email Studio operations
- 1. Content creation and AMPscript basics
- 2. Send classification and deliverability rules
- Multi-channel messaging
- 1. Triggered and transactional messaging
- 2. SMS and push notification integration concepts
|
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Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions (Q71-Q76):
NEW QUESTION # 71
What are three Einstein Vision classifiers in Social Studio Analyze?
Choose 3 answers
- A. Finger prints
- B. Scenes
- C. Food
- D. Facial Expressions
- E. Logos
Answer: B,C,E
NEW QUESTION # 72
Which step must be completed before creating audiences with
Advertising Studio in order to send advertisements to Facebook,
Pinterest, Google or LinkedIn platforms?
- A. Call the platform hotline to ask for permission to send advertisements.
- B. First create and setup a business/advertising account with the audience platform
- C. Have subscribers opt-in.
- D. No steps are required since it is already configured in your Marketing Cloud account.
Answer: B
NEW QUESTION # 73
What happens when a paused journey is resumed?
- A. Wait durations start over for each contact
- B. Wait durations are extended by the length of time the journey was paused
- C. All contacts who were in Wait steps immediately proceed to the next activity
- D. Users can choose whether or not to extend Wait durations by the length of time the journey was paused
Answer: D
NEW QUESTION # 74
What does Einstein copy Insight take into account, Select 3(arul's answer a,b,c)
- A. spelling and punctuation errors
- B. Frequently used phrases in subject line
- C. emotional tone of subject line
- D. engagement data
Answer: B,C,D
Explanation:
* Understanding Einstein Copy Insights:
* Purpose:Einstein Copy Insights, a feature in Marketing Cloud, analyzes your subject lines to predict their performance and provide recommendations for improvement.
* Correct Statements:
* A. Frequently used phrases in subject line:Einstein Copy Insights identifies phrases that are commonly used in your subject lines and analyzes their historical performance. This helps you understand which phrases are effective and which might be overused.
* C. Emotional tone of subject line:The model assesses the emotional tone of your subject lines (e.
g., positive, negative, neutral) and correlates it with engagement rates. This helps you craft subject lines that resonate with your audience.
* D. Engagement data:This is fundamental to Einstein Copy Insights. The model analyzes historical engagement data (open rates, click-through rates) for your subject lines to identify patterns and make predictions.
* Incorrect Statement:
* B. Spelling and punctuation errors:While good spelling and punctuation are important for email deliverability and professionalism, Einstein Copy Insightsdoesn'tspecifically analyze or flag these errors. It focuses on the content and its impact on engagement.
In Summary:
Einstein Copy Insights analyzes frequently used phrases, the emotional tone of subject lines, and historical engagement data to predict subject line performance.A, C, and D are correct.
NEW QUESTION # 75
What are three differences between the new MC Transactional Messaging API and previous MC triggered message API versions?
- A. The software can track each message utilizing the Event Notification service.
- B. API runs on an updated messaging platform which improves scale and send speed
- C. MC Transactional Messaging requires the selection of prioritization - low, medium or high priority.
- D. Transactional messaging limits the number of API calls a minute.
- E. Messages are sent as quickly as possible. For email, there is no more low, medium, or high priority.
Answer: A,B,E
NEW QUESTION # 76
......
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