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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Objectives
Prospect Management	- Lead Lifecycle Management 1. Lifecycle stages and assignment rules 2. Scoring and grading - Data Model and Segmentation 1. Prospects, lists, and tags 2. Dynamic and static lists
Maintenance and Best Practices	- System Optimization 1. Data hygiene and governance 2. Integration best practices
Email Marketing	- Email Creation and Delivery 1. Deliverability and compliance 2. Email templates and content creation
Marketing Automation	- Engagement Programs 1. Engagement Studio program design 2. Automation rules and triggers
Account Engagement Administration	- Configuration and Setup 1. Business Unit setup and hierarchy 2. Connector setup with Salesforce CRM 3. User roles and permissions
Reporting and Analytics	- Performance Measurement 1. ROI and attribution reporting 2. Campaign reporting

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q210-Q215):

NEW QUESTION # 210
When mapping fields between Marketing Cloud Account Engagement and Salesforce how can you control the synchronization? [Choose one answer]

A. Use Marketing Cloud Account Engagement's value
B. All of the above
C. Use the most recently updated record
D. Use Salesforce's value

Answer: B

NEW QUESTION # 211
LenoxSoft is a global company interested in creating Marketing Cloud Account Engagement Business Units (PBUs) to support their regional needs. How should they to access PBU features?

A. Move all users to Salesforce Lightning
B. Enable "Business Unit'connector setting
C. Purchase separate Marketing Cloud Account Engagement accounts
D. Use the Marketing Cloud Account Engagement Lightning App

Answer: D

Explanation:
Explanation
https://help.salesforce.com/articleView?id=sf.Marketing Cloud Account
Engagement_sf_connector_pbus_parent.htm&type=5

NEW QUESTION # 212
What is available to choose within Repeat Rule

A. Limit rule matches
B. Certain Prospects
C. Days before eligible to repeat rule
D. Repetition Order

Answer: A,C

NEW QUESTION # 213
LenoxSoft has an event coming up and wants to have a landing page to collect registrations. They want to create the page using a drag-and-drop experience and don't want to use any HTML or CSS.
How should a consultant recommend setting this up?

A. Create a landing page using the enhanced landing page experience. Use the Marketing Cloud Account Engagement Form component to add a Marketing Cloud Account Engagement form to track submissions.
B. Create a landing page using the enhanced landing page experience. Use the HTML component to iframe in a Marketing Cloud Account Engagement form to track submissions.
C. Create both a landing page and form using the enhanced landing page experience.
D. Create a custom layout template in Marketing Cloud Account Engagement that contains form elements.
Create a landing page using that template.

Answer: A

NEW QUESTION # 214
How many Engagement Programs can run at one time

A. Always 100
B. Marketing Cloud Account Engagement Growth Edition: 20 Marketing Cloud Account Engagement Plus Edition: 100 Marketing Cloud Account Engagement Advanced Edition: 200
C. Marketing Cloud Account Engagement Growth Edition: 20 Marketing Cloud Account Engagement Plus Edition: 50 Marketing Cloud Account Engagement Advanced Edition: 100
D. Marketing Cloud Account Engagement Growth Edition: 100 Marketing Cloud Account Engagement Plus Edition: 150 Marketing Cloud Account Engagement Advanced Edition: 200

Answer: B

NEW QUESTION # 215
......

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