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Salesforce Marketing-Cloud-Consultant Exam Overview:

Certification Vendor:	Salesforce
Exam Name:	Salesforce Certified Marketing Cloud Consultant
Exam Number:	CRT-250
Passing Score:	68%
Available Languages:	English
Certificate Validity Period:	No expiration (credentials are maintained through continuing education)
Related Certifications:	Salesforce Certified Administrator Salesforce Certified Marketing Cloud Email Specialist
Exam Price:	$200 USD
Exam Duration:	105 minutes
Exam Format:	Multiple Select, Multiple Choice
Real Exam Qty:	60
Sample Questions:	Salesforce Marketing-Cloud-Consultant Sample Questions
Exam Way:	Online proctored or in-person testing center
Pre Condition:	Recommended: 2+ years hands-on experience with Marketing Cloud, holds Marketing Cloud Email Specialist certification, completion of Marketing Cloud Consultant superbadge
Official Syllabus URL:	https://trailhead.salesforce.com/credentials/marketingcloudconsultant

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Salesforce Marketing-Cloud-Consultant Certification Exam is designed to test the knowledge and expertise of individuals in the field of marketing automation using the Salesforce Marketing Cloud platform. Marketing-Cloud-Consultant exam measures the candidate’s understanding of various aspects of the platform including email marketing, mobile messaging, social media marketing, and data management. Salesforce Certified Marketing Cloud Consultant certification is ideal for anyone looking to enhance their skills and knowledge in the field of digital marketing.

Salesforce Certified Marketing Cloud Consultant Sample Questions (Q23-Q28):

NEW QUESTION # 23
Northern Trail Outfitters (NTO) wants to send using the From Address of marketing@email.nto.com. They will then automatically forward replies to customerservice@nto.com. NTO also wants to include an automatic reply to the customer's email address customer@exampie.com.
Which email address would appear as the From Address for the automatic reply to the customer?

A. customer@example.com
B. reply@marketingcloud.com
C. A marketing@email.nto.com
D. customerservice@nto.com

Answer: B

NEW QUESTION # 24
Northern Trail Outfitters is having their regional supplier conference and wants to allow attendees to request event-specific safety notifications, schedule or room changes, and surprise pop-up sessions.
Which solution should they use?

A. Smart Capture and Triggered email messaging
B. Keyword opt in and SMS Messaging
C. Existing Email Event Notification Subscription
D. CloudPages opt in to Event Journey

Answer: B

Explanation:
Keyword opt in and SMS Messaging can be used to allow attendees to request event-specific notifications by texting a keyword to a short or long code. The keyword can trigger an SMS message with the requested information or a link to a CloudPage with more details. References:
https://help.salesforce.com/articleView?id=sf.mc_moc_keyword_opt_in.htm&type=5https://help.salesforce.com

NEW QUESTION # 25
Northern Trail Outfitters has purchased a new Marketing Cloud account with two dedicated IP addresses. One IP address will be used for commercial sends, while the other will be reserved for transactional messages.
Their customer base includes 1.5 million email addresses.
What should the consultant recommend?

A. Focus on warning the IP address for commercial sends, because it is not necessary to warm an IP address used only for transactional sends.
B. Suppress sends to AQL email addresses during the first two weeks of IP warning, then resume sending to them during the third week.
C. Split marketing campaigns over a number of days while migrating over smaller triggered campaigns during the warning period.
D. Send to unengaged subscribers during the first two weeks of IP warning in order to give them the opportunity to interact.

Answer: C

NEW QUESTION # 26
A retail company does business in both the United States and Canad
a. They have a loyalty program in which a customer can enroll. The company will provide a pre-segmented customer file, per campaign, which has a "Version" data field indicating the type of email the customer is to receive.
Which two questions should be asked to determine a data/segmentation strategy?
Choose 2 answers

A. Will a lookup table is needed for a dynamic From Name?
B. Will "Version" values/meanings change, precluding reusable AMPscript?
C. Will customers be able to sign up for the loyalty program at the store?
D. Is the purpose of these emails for acquisition or retention or transactional?

Answer: A,D

NEW QUESTION # 27
A customer is collecting data from a Smart Capture form that stores submissions in a data extension. The customer wants an email sent to the marketing manager each morning that contains the previous day's submissions as a CSV attachment. Assuming that the customer has the attachments feature enabled.
Which automation workflow will accomplish this?

A. Triggered Automation: SQL Query > Data Extract > Transfer File > Send Email
B. Scheduled Automation: Data Extract > SQL Query > Transfer File > Send Email
C. Triggered Automation: Data Extract > SQL Query > Transfer File > Send Email
D. Scheduled Automation: SQL Query > Data Extract > Transfer File > Send Email

Answer: D

NEW QUESTION # 28
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