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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Engagement Studio	17%	- Explain how to test and activate Engagement Studio programs - Describe how to analyze Engagement Studio performance - Explain how to design and build Engagement Studio programs - Describe how to use triggers, rules, and actions
Topic 2: Lead Management	24%	- Describe how to manage prospects in the recycle bin - Explain how to use automation rules for lead management - Explain how to configure and manage scoring and grading - Describe how to set up and manage assignment rules
Topic 3: Account Engagement Forms, Form Handlers and Landing Pages	20%	- Describe how to use dynamic content - Explain how to create and configure Account Engagement forms - Describe how to use form handlers - Explain how to create and publish landing pages
Topic 4: Email Marketing	20%	- Explain how to create and send emails - Describe how to manage email templates - Describe how to manage email deliverability and compliance (CAN-SPAM, GDPR) - Explain how to analyze email performance metrics - Explain how to use dynamic content in emails
Topic 5: Visitors and Prospects	8%	- Describe how prospects are tracked and identified - Explain how visitors are converted into prospects - Explain the differences between visitors and prospects
Topic 6: Administration	11%	- Describe how to manage users, roles, and permissions - Explain how to set up and manage connectors (e.g., Salesforce CRM) - Explain how to configure Account Engagement settings - Describe how to configure and manage email sending domains

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The Salesforce Certified Marketing Cloud Account Engagement Consultant (MCAE-Con-201) prep material is available in three versions. MCAE-Con-201 Practice exams and PDF questions are available at Pass4sureCert so that users can meet their training needs and pass the Salesforce Certified Marketing Cloud Account Engagement Consultant (MCAE-Con-201) exam on the first try. The philosophy of Pass4sureCert behind offering Salesforce Certified Marketing Cloud Account Engagement Consultant (MCAE-Con-201) prep material in three formats is helping students meet their unique learning needs.

Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q66-Q71):

NEW QUESTION # 66
Which one is not an email template you can create in Marketing Cloud Account Engagement? [Choose one answer]

A. "Engage" template
B. "One to one emails" template
C. "Autoresponder emails" template
D. "List emails" template

Answer: A

NEW QUESTION # 67
A marketing team is rolling out several pieces of content that will qualify leads as sales-ready and then gated behind Marketing Cloud Account Engagement forms. They want to be able to filter tables in Marketing Cloud Account Engagement by a prospect's interaction with each piece of content.
What strategy would allow the team to do this?

A. Track downloads in the form reports and build different lists for all submissions.
B. Add a form completion action to apply a tag with the name of the piece of content.
C. Add a form completion action to add prospects to the right Salesforce campaign.
D. Build dynamic lists respectively based off of those form submissions.

Answer: B

NEW QUESTION # 68
LenoxSoft asks yOu about whether filtered prospects will be affected if they are registering for an event using your WebEx connector. What advice do you give them? You simply remind them that since registering for an event is a completion action it will always run when a form is filled out.

A. Filtered prospects will not be registered for a webinar through a Marketing Cloud Account Engagement form, but you can still register your
B. That may happen occasionally, but they shouldn't worry too much since most filtered prospects are usually staff members.
C. Filtered prospects will not be registered for a webinar through a Marketing Cloud Account Engagement form since "Register for a webinar" completion action and Marketing Cloud Account Engagement prospects who are filtered do not have completion actions applied to them.
D. Filtered prospects for the webinar either by removing the filter or having the filtered prospects register through the WebEx registration form itself.

Answer: D

NEW QUESTION # 69
LenoxSoft uses a 3rd party webinar platform. They want to create an automated process using an engagement program that sends a different email based on whether or not a prospect has registered for a webinar.
What should a consultant configure in Marketing Cloud Account Engagement and Salesforce in order to meet this use case?

A. Create an engagement program for the webinar and use a Prospect Webinar trigger in the program to listen for the webinar registration.
B. Create a marketing app extension for the webinar platform, add an activity type for webinar registrations, and use an External Activity trigger in Engagement Studio to listen for the webinar registration.
C. Export the registration list from the webinar platform, import it into Marketing Cloud Account Engagement and use it as a recipient list for the engagement program.
D. A Build a custom connector for the webinar platform and use a custom trigger in Engagement Studio to listen for the webinar registration,

Answer: D

NEW QUESTION # 70
Select available Webinar Connectors

A. WebinarJam
B. ClickMeeting
C. GoToWebinar
D. Webex
E. ReadyTalk
F. Demio

Answer: C,D,E

NEW QUESTION # 71
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