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Salesforce MCE-Con-201 Exam Syllabus Topics:

Section	Objectives
Data Management and Integration	- Integration concepts 1. API integrations 2. Salesforce CRM integration - Data Extensions and Contact Builder 1. Import and extract activities 2. Data modeling and relationships
Tracking, Reporting, and Optimization	- Optimization practices 1. A/B testing concepts 2. Deliverability best practices - Analytics and reporting 1. Campaign performance analysis 2. Email tracking metrics
Marketing Cloud Core Concepts	- Customer engagement fundamentals 1. Data model concepts (Contacts, Subscribers, Leads) 2. Marketing Cloud architecture overview
Automation and Journey Orchestration	- Journey Builder 1. Journey configuration and entry sources 2. Decision splits and engagement steps - Automation Studio 1. Data extension automation processes 2. Automation workflows
Email Marketing and Content Creation	- Email Studio capabilities 1. Content Builder assets and management 2. Email design and content building - Personalization and dynamic content 1. Dynamic content rules 2. AMPscript basics

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Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions (Q13-Q18):

NEW QUESTION # 13
Which are true about Engagement Program

A. If a prospect is removed from a list that a program uses, that prospect stops moving through the program
B. When no new prospects are added to or processed in a program for 30 days, it becomes inactive
C. When merged prospects are members of the same engagement program, it's possible for one to skip steps or move through the same step twice. The new master prospect restarts a program from the step that any of its merged prospects touched most recently
D. A single rule step can evaluate up to five conditions
E. If you remove a prospect from a program's recipient list, and then add the prospect back later, they start where they left off in the program
F. If a prospect opts out of a list used for a program, they still move through the program, but don't receive program emails
G. When no new prospects are added to or processed in a program for 365 days, it becomes inactive

Answer: A,B,C,D,E,F

NEW QUESTION # 14
There is Custom Field Type in Marketing Cloud Account Engagement called CRM User

A. False
B. True

Answer: B

NEW QUESTION # 15
LenoxSoft is requesting a nurture campaign for cold leads. Anyone who clicks on the CTA they want to create a call campaign and anyone who doesn't click on the CTA they want them to eventually be deleted (sent to recycle bin). What objects in Marketing Cloud Account Engagement & SFDC would you use?

A. Salesforce Queue
B. Marketing Cloud Account Engagement Engagement Program
C. Marketing Cloud Account Engagement Automation Rule
D. Marketing Cloud Account Engagement Marketing Campaign
E. Marketing Cloud Account Engagement Static List

Answer: B,D,E

NEW QUESTION # 16
Lenoxsoft is transitioning from their current marketing automation platform to Marketing Cloud Account Engagement. They have a landing page that they wish to migrate over to Marketing Cloud Account Engagement and need to understand what steps are involved in order to maintain the page's existing look and feel. What are the necessary first steps to migrate this landing page over to Marketing Cloud Account Engagement while maintaining the page's existing look and feel?

A. Import the HTML file into Marketing Cloud Account Engagement and apply it to the landing page
B. Import the HTML file into Marketing Cloud Account Engagement and apply it to the layout template
C. Create layout template and import HTML from the landing page URL
D. Create a Marketing Cloud Account Engagement landing page and import HTML from the landing page HTML

Answer: C

NEW QUESTION # 17
Northern Trail Outfitters wants to automate a weekly SMS message to be sent to anyone who has a birthday that week. They have created the Outbound Message in MobileConnect and have a Filtered List created for every contact who provided birth date information.
Which activities would Marketing Cloud use to automate this campaign?

A. Import Mobile Contacts and Send SMS
B. Import Mobile Contacts and Outbound Send
C. Refresh Mobile Filtered List and Outbound Send
D. Refresh Mobile Filtered List and Send SMS

Answer: C

Explanation:
Because the campaign relies on a pre-built MobileConnect Filtered List (rather than a fresh import each cycle), the correct weekly automation sequence begins with a Refresh Mobile Filtered List activity, which re- evaluates the filter criteria (birthdays falling within the current week) against the existing contact population and updates the list ' s membership accordingly for that week ' s run. Once refreshed, the Outbound Send activity is the correct Automation Studio activity to dispatch the pre-configured Outbound Message created in MobileConnect to the newly refreshed filtered list - ' Outbound Send ' being the specific, documented activity name used to trigger a MobileConnect Outbound Message, as distinct from a generic ' Send SMS ' activity name. Options C and D both reference a ' Send SMS ' activity, which is not the precise, correct Automation Studio activity name for dispatching a MobileConnect Outbound Message - this naming distinction matters for exam accuracy. Options B and D both propose ' Import Mobile Contacts, ' which is unnecessary and incorrect here, since the scenario explicitly states a Filtered List already exists and simply needs to be refreshed on each cycle, not re-imported from scratch. Reference: MobileConnect Filtered Lists, Automation Studio Outbound Send Activity.

NEW QUESTION # 18
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