Marketing-Cloud-Account-Engagement-Consultant New Dumps Files & Marketing-Cloud-Account-Engagement-Consultant Detailed Study Plan

The Salesforce Certified Marketing Cloud Account Engagement Consultant (Marketing-Cloud-Account-Engagement-Consultant) practice test questions are customizable which means that the customers can customize the time and Marketing-Cloud-Account-Engagement-Consultant exam questions types according to their needs. These Salesforce Marketing-Cloud-Account-Engagement-Consultant Practice Tests are based on real based examination scenarios which help the students practice under real Marketing-Cloud-Account-Engagement-Consultant exam questions pressure and learn to control it.

Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Syllabus Topics:

Section	Objectives
Reporting and Administration	- Analytics and system configuration 1. User roles, permissions, and setup configuration 2. Campaign reporting and ROI tracking
Lead Management	- Prospect lifecycle and grading/segmentation 1. Lead qualification and scoring model configuration 2. Sync behavior with Salesforce CRM
Email Marketing and Engagement	- Email creation and delivery 1. Email templates and dynamic content usage 2. Deliverability and sender reputation management
Account Engagement Fundamentals	- Platform architecture and key concepts 1. Business units and org structure 2. Account Engagement (Pardot) objects and data model
Automation and Campaigns	- Automation tools 1. Engagement Studio programs 2. Automation rules and completion actions

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q181-Q186):

NEW QUESTION # 181
LenoxSoft has a service portal for customers. A Marketing Cloud Account Engagement page action set by the admin will change a prospects engagement custom field to "Engaged" for any prospect who views this service portal page. Customers who visit this portal more often have a higher company satisfaction rate. Those who rarely visit the portal have a high rate of attrition. LenoxSoft wants to encourage customers to engage with the service portal and has the following requirements: * Prospects with no Engagement custom field value should be added to the Engagement Program. * If prospects registers for an upcoming webinar and views the training portal they should be removed from the engagement program. What steps do you recommend to achieve those requirements?

A. Automation Rule with blank critera and add action & segmentation rules with attended webinar and remove action
B. Automation Rule with blank critera and add action &
C. Automation rules with attended webinar and remove action
D. Automation Rule with blank critera and add action & Completion action rules with attended webinar and remove action
E. Automation Rule with blank critera and add action & Dynamic List with attended webinar and remove action

Answer: B

NEW QUESTION # 182
It is possible for prospect to have less than 0 score

A. False
B. True

Answer: B

NEW QUESTION # 183
When mapping fields between Marketing Cloud Account Engagement and Salesforce how can you control the synchronization? [Choose one answer]

A. Use Salesforce's value
B. Use Marketing Cloud Account Engagement's value
C. All of the above
D. Use the most recently updated record

Answer: C

NEW QUESTION # 184
LenoxSoft product is setup on an annual renewal. The marketing team is having issues to send emails out to their prospects when its time to renew on the annual product. On top of it sales is complaining they have no insights when an annual renewal email was sent. LenoxSoft uses a custom field of " Contract " with a value of
" Renewed " for prospects who have already renewed their product subscription or its " blank " if they have yet to renew. LenoxSoft wants to automate this process with an engagement studio that can do the following:
* Adds/Removes prospects to the engagement studio based on renewal status * Sends a series of emails to renew their subscription * Gives sales continuous insights to prospect engagement Based on the above criteria what would you recommend to LenoxSoft?
LenoxSoft product is setup on an annual renewal. The marketing team is having issues to send emails out to their prospects when its time to renew on the annual product. On top of it sales is complaining they have no insights when an annual renewal email was sent. LenoxSoft uses a custom field of " Contract " with a value of
" Renewed " for prospects who have already renewed their product subscription or its " blank " if they have yet to renew. LenoxSoft wants to automate this process with an engagement studio that can do the following:
* Adds/Removes prospects to the engagement studio based on renewal status * Sends a series of emails to renew their subscription * Gives sales continuous insights to prospect engagement Based on the above criteria what would you recommend to LenoxSoft?

A. Build dynamic list add criteria as Contact as blank add action as notify assigned user
B. Build automation rules add criteria as Contact as blank add action as notify assigned user
C. Build automation rules add criteria as Contact as " Renewed " add action as notify assigned user
D. Build dynamic list add criteria as Contact as " Renewed " add action as notify assigned user

Answer: A

NEW QUESTION # 185
LenoxSoft does not use the Leads object in their Salesforce instance. This requires Marketing Cloud Account Engagement to create Contacts only if a new prospect record is created in Marketing Cloud Account Engagement and then assigned to a sales user. The sales manager also requires assignments to be distributed evenly across the sales teams.
How should LenoxSoft get started?

A. Enable the reverse sync feature through Marketing Cloud Account Engagement Support and create an Automation rule to assign prospects to a user in a group.
B. Build a Dynamic List looking for new prospects and create an Automation rule to assign members of that list via Salesforce Assignment rules as contacts.
C. Enable the appropriate "optional Salesforce connector setting" and create an Automation rule to assign to a sales user.
D. Build an Automation rule looking for new prospects and add new records to Salesforce as contacts and assign via Salesforce Assignment rules.

Answer: A

NEW QUESTION # 186
......

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