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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Objectives
Topic 1: Prospect Management	- Lead Lifecycle Management 1. Lifecycle stages and assignment rules 2. Scoring and grading - Data Model and Segmentation 1. Dynamic and static lists 2. Prospects, lists, and tags
Topic 2: Email Marketing	- Email Creation and Delivery 1. Email templates and content creation 2. Deliverability and compliance
Topic 3: Marketing Automation	- Engagement Programs 1. Engagement Studio program design 2. Automation rules and triggers
Topic 4: Account Engagement Administration	- Configuration and Setup 1. Business Unit setup and hierarchy 2. User roles and permissions 3. Connector setup with Salesforce CRM
Topic 5: Reporting and Analytics	- Performance Measurement 1. ROI and attribution reporting 2. Campaign reporting
Topic 6: Maintenance and Best Practices	- System Optimization 1. Integration best practices 2. Data hygiene and governance

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q14-Q19):

NEW QUESTION # 14
What task should be completed to surface engagement history metrics on campaigns after enabling connected campaigns and assigning the correct permissions?

A. Add engagement history metrics related lists to campaign page layouts.
B. Add engagement history activity related lists to lead & contact page layouts.
C. Add emails to campaign start displaying engagement history metrics on campaigns.
D. Add engagement history lightning component to lead & contact page layouts.

Answer: B

NEW QUESTION # 15
LenoxSoft wants to see all the Accounts that were closed last month on the Account Based Marketing dashboard in B2B Marketing Analytics.
What dashboard feature should be used?

A. Select the win percentage in the Revenue Win Percentage donut chart so the Accounts will be faceted by won deals.
B. Select the "Accounts" filter that allows filtering by accounts created within the last month.
C. Filter the dashboard by the highest sales activity in the Sales Activities by Accounts chart.
D. Select the dropdown filter "Closed Date" and "Last Month" to view all Accounts closed in the last month.

Answer: D

NEW QUESTION # 16
Which one is Marketing Cloud Account Engagement Video Connector

A. Vimeo
B. Wistia
C. Dailymotion
D. YouTube

Answer: B

NEW QUESTION # 17
LenoxSoft recently enabled Marketing Cloud Account Engagement Campaign Influence Attribution Models in Salesforce. They want to understand which campaigns their prospects are interacting with right before an opportunity closes.
Which Campaign Influence Attribution model should they reference to understand this?

A. First Touch Model
B. Last Touch Model
C. Salesforce Model
D. Even Attribution Model

Answer: B

NEW QUESTION # 18
Which are true about Engagement Program

A. A single rule step can evaluate up to five conditions
B. When no new prospects are added to or processed in a program for 30 days, it becomes inactive
C. If a prospect opts out of a list used for a program, they still move through the program, but don't receive program emails
D. If a prospect is removed from a list that a program uses, that prospect stops moving through the program
E. When no new prospects are added to or processed in a program for 365 days, it becomes inactive
F. If you remove a prospect from a program's recipient list, and then add the prospect back later, they start where they left off in the program
G. When merged prospects are members of the same engagement program, it's possible for one to skip steps or move through the same step twice. The new master prospect restarts a program from the step that any of its merged prospects touched most recently

Answer: A,B,C,D,F,G

NEW QUESTION # 19
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