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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Overview:

Certification Vendor:	Salesforce
Exam Name:	Salesforce Certified Marketing Cloud Account Engagement Consultant
Exam Number:	Marketing-Cloud-Account-Engagement-Consultant
Exam Duration:	105 minutes
Available Languages:	English
Real Exam Qty:	65
Exam Price:	$200 USD
Passing Score:	68%
Certificate Validity Period:	No expiration ( certifications do not expire for this credential)
Related Certifications:	Salesforce Certified Sales Cloud Consultant Salesforce Certified Marketing Cloud Email Specialist Salesforce Certified Administrator
Exam Format:	Multiple Select, Multiple Choice
Sample Questions:	Salesforce Marketing-Cloud-Account-Engagement-Consultant Sample Questions
Exam Way:	Online proctored exam (at a testing center or remote proctored)
Pre Condition:	It is recommended (but not required) to have 1-2 years of hands-on experience with Salesforce Marketing Cloud Account Engagement and hold the Salesforce Administrator certification before attempting this exam. Familiarity with Salesforce Sales Cloud is also beneficial.
Official Syllabus URL:	https://trailhead.salesforce.com/credentials/marketing-cloud-account-engagement-consultant

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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Syllabus Topics:

Topic	Details
Topic 1	Personalizing the Prospect Experience: This topic is about creating personalized experiences for prospects. It includes strategies for consent management and recommendations to enhance the overall prospect experience.
Topic 2	Automating Business Processes: Here, the emphasis is on selecting the right tools and designing sequences of events to streamline marketing initiatives.
Topic 3	Account Configuration: This topic focuses on the technical side, including the implications of technical setup and data migration. It also covers the important issue of maintaining data integrity during the migration process and the development of a usage governance plan.
Topic 4	Evaluation: The assessment and recommendation process is key to this topic. It covers sub-topics such as analyzing and recommending paths forward, designing strategies to identify customer needs, and staying up-to-date with marketing trends and tools.

Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q217-Q222):

NEW QUESTION # 217
What behavior is expected when the " Overwrite Prospect Opted Out field " Salesforce connector setting is enabled?

A. Opting out a prospect in Salesforce or Marketing Cloud Account Engagement deselects the " Do Not Email " field upon sync.
B. Only users with an Administrator user role will be able to change the prospect field value.
C. Only 200 records per day can be updated to overwrite the " Opted Out " field value.
D. The record that was last updated sets the field value for a synced prospect.

Answer: D

Explanation:
https://invadosolutions.com/marketing-automation-news/prospect-opted-out-field-and-sync-behavior-for- Marketing Cloud Account Engagement-and-salesforce/

NEW QUESTION # 218
LenoxSoft noticed they are getting a much higher unsubscribe rate and suspect it is due to bot activity.
What should a consultant recommend to help prevent automatic unsubscribes from email scanners?

A. Immediately send prospects the resubscribe email template.
B. Move the unsubscribe link to the header of the email instead of the footer.
C. Apply a <blockquote> tag to the unsubscribe link so scanners ignore it.
D. Enable two-click unsubscribe in Marketing Cloud Account Engagement.

Answer: B

NEW QUESTION # 219
LenoxSoft sends an operational email to all prospects, but finds there are some prospects that did not receive the email.
Why would this happen?

A. The prospects were on a suppression list used on the operational list email send.
B. The prospects are opted out of the list used on the operational list email send.
C. The prospects were set to "false" for opted out and set to "true" for do not email.
D. The prospects were set to "true" for opted out and set to "false" for do not email.

Answer: C

NEW QUESTION # 220
Which is true about Marketing Cloud Account Engagement Flile Hosting limits

A. No limits at all
B. Marketing Cloud Account Engagement Growth Edition: 100MB Marketing Cloud Account Engagement Plus Edition: 500MB Marketing Cloud Account Engagement Advanced Edition: 10GB
C. Marketing Cloud Account Engagement Growth Edition: 1GB Marketing Cloud Account Engagement Plus Edition: 5GB Marketing Cloud Account Engagement Advanced Edition: 10GB
D. Marketing Cloud Account Engagement Growth Edition: 500MB Marketing Cloud Account Engagement Plus Edition: 2GB Marketing Cloud Account Engagement Advanced Edition: 5GB

Answer: B

NEW QUESTION # 221
What type of fields are not supported by the Marketing Cloud Account Engagement sync

A. Date/Time
B. Time
C. Text Area (Rich)
D. Geolocation
E. Date/Time
F. External Lookup Relationship
G. Lookup Relationship
H. Formula

Answer: C,D,F,G,H

NEW QUESTION # 222
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