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Salesforce MCE-Con-201 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Account Configuration12%- Sender Authentication Package implementation
- Mobile Studio configuration and troubleshooting
- Account hierarchy design and management
- Reply Mail Management setup and resolution
Topic 2: Data Modeling and Management21%- Contact identity and data governance
- Reporting, data views, and tracking extracts
- Data object selection and relationship definition
Topic 3: Automation20%- Journey Builder flow design
- Automation type and activity selection
- Automation Studio workflow implementation
Topic 4: Messaging11%- Personalized content design and delivery
- Deliverability and compliance management
- Cross-channel messaging strategy
Topic 5: Discovery and Architecture16%- Data and segmentation strategy design
- Requirements gathering and analysis
- Solution recommendation and long-term maintainability
Topic 6: Integration20%- Data model design for personalized messaging
- Extension product selection and implementation
- Marketing Cloud Connect configuration and troubleshooting

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Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions (Q68-Q73):

NEW QUESTION # 68
There is Custom Field Type in Marketing Cloud Account Engagement called Phone

Answer: B


NEW QUESTION # 69
You have been asked to create a form that gathers information from prospects. This information should be available in Marketing Cloud Account Engagement as well as a custom build community site. How would you achieve this?

Answer: C


NEW QUESTION # 70
What type of fields are not supported by the Marketing Cloud Account Engagement sync

Answer: A,B,D,F,G


NEW QUESTION # 71
During the kickoff call, the LenoxSoft Marketing Manager expressed an immediate need to re-engage with older leads that went cold. Given this requirement, which Marketing Cloud Account Engagement features are the minimum requirement for a successful Engagement Program?

Answer: A


NEW QUESTION # 72
Northern Trail Outfitters wants to automate a weekly SMS message to be sent to anyone who has a birthday that week. They have created the Outbound Message in MobileConnect and have a Filtered List created for every contact who provided birth date information.
Which activities would Marketing Cloud use to automate this campaign?

Answer: D

Explanation:
Because the campaign relies on a pre-built MobileConnect Filtered List (rather than a fresh import each cycle), the correct weekly automation sequence begins with a Refresh Mobile Filtered List activity, which re- evaluates the filter criteria (birthdays falling within the current week) against the existing contact population and updates the list ' s membership accordingly for that week ' s run. Once refreshed, the Outbound Send activity is the correct Automation Studio activity to dispatch the pre-configured Outbound Message created in MobileConnect to the newly refreshed filtered list - ' Outbound Send ' being the specific, documented activity name used to trigger a MobileConnect Outbound Message, as distinct from a generic ' Send SMS ' activity name. Options C and D both reference a ' Send SMS ' activity, which is not the precise, correct Automation Studio activity name for dispatching a MobileConnect Outbound Message - this naming distinction matters for exam accuracy. Options B and D both propose ' Import Mobile Contacts, ' which is unnecessary and incorrect here, since the scenario explicitly states a Filtered List already exists and simply needs to be refreshed on each cycle, not re-imported from scratch. Reference: MobileConnect Filtered Lists, Automation Studio Outbound Send Activity.


NEW QUESTION # 73
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