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Salesforce Advanced-Cross-Channel Exam Syllabus Topics:

Section	Weight	Objectives
Aligning Cross-Channel Marketing with Business Objectives		- Change management - Goal setting - Stakeholder management
Integrating and Optimizing Marketing Campaigns Across Channels		- Campaign automation - Data synchronization - API integrations
Interaction Studio
Measuring and Reporting on Cross-Channel Marketing Performance		- Data visualization - Dashboarding - KPI selection
Mobile (SMS/Push)
Leveraging Customer Data and Analytics for Personalization		- Segmentation - Predictive modeling - Data management
Social Studio
Distributed Marketing
Journey Orchestration
Ad Studio
Triggers
Cross-Channel Marketing Strategies and Tactics		- Campaign planning - Channel selection - Multi-touch attribution
Einstein for Marketing Cloud	22.5%

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Salesforce Advanced Cross Channel Accredited Professional Sample Questions (Q31-Q36):

NEW QUESTION # 31
What are three differences between the new MC Transactional Messaging API and previous MC triggered message API versions?

A. API runs on an updated messaging platform which improves scale and send speed
B. Messages are sent as quickly as possible. For email, there is no more low, medium, or high priority.
C. MC Transactional Messaging requires the selection of prioritization - low, medium or high priority.
D. Transactional messaging limits the number of API calls a minute.
E. The software can track each message utilizing the Event Notification service.

Answer: A,B,E

NEW QUESTION # 32
send multiple emails over a period of 3 months with link to download mobile app. If link clicked then send app feature emails else same mails to download mobile app after every 3 days. How would you design this Multiple select?

A. use Journey data and not contact data
B. use query activity to query _ click and use contact data in journey.
C. use journey with email activities and enagagement split activity
D. use contact designer

Answer: A,C

NEW QUESTION # 33
What data is there in mobile connect demographics, select3

A. Region
B. City
C. channel
D. First name
E. Email

Answer: B,C,D

NEW QUESTION # 34
Which three ways can an administrator improve how quickly Journey Builder processes records for entry?
Choose 3 answers

A. Make sure you are connected to a fiber internet connection.
B. Create a pre-filtered, sendable copy of the data extension for each journey instead of using the same data extension for multiple journeys.
C. Use an ETLtool such as Automation Studio for large-scale segmentation before admitting contacts into Journey Builder instead of filtering contacts within the entry source.
D. Do not use a filter in the entry source to filter more than 50% of your contacts
E. Create a userlD and permission set that will be used only for the configuration of Journey Builder processing.

Answer: B,C,D

NEW QUESTION # 35
How long does the activation process take for Einstein Engagement Frequency?

A. up to 72 hours
B. up to six hours
C. up to 24 hours
D. up to one hour

Answer: A

NEW QUESTION # 36
......

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