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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Syllabus Topics:

Section	Weight	Objectives
Email Marketing	10%	- Design compliant and effective email campaigns - Apply email marketing best practices and deliverability standards - Manage templates, assets, and content libraries
Automating Business Processes	17%	- Configure segmentation, dynamic content, and personalization - Design and build automation rules, drip programs, and engagement programs - Optimize workflows and campaign logic
Reporting, Metrics and Analytics	11%	- Interpret campaign performance and engagement metrics - Design and configure reports and dashboards - Use B2B Marketing Analytics and Engagement History
Personalizing the Prospect Experience	8%	- Ensure consent and data privacy compliance - Use dynamic content and custom assets - Create personalized experiences across channels
Evaluation and Strategy	17%	- Recommend solution architecture and implementation roadmap - Assess existing systems and integration points - Analyze customer requirements and business objectives
Sales Emails and Alerts	3%	- Configure Salesforce Engage and sales notifications - Enable sales and marketing alignment
Account Configuration	20%	- Set up Salesforce Connector and data synchronization - Manage business units, user roles, and permissions - Implement data management and compliance policies - Configure account settings, security, and governance
Lead Management	14%	- Implement prospect lifecycle management strategies - Develop lead scoring and grading models - Design lead qualification, routing, and handoff processes

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q217-Q222):

NEW QUESTION # 217
What is true about the Salesforce connector [Choose two answers]

A. You can connect Marketing Cloud Account Engagement to a Salesforce sandbox or production environment
B. Only lead, contacts and accounts are synchronized from Salesforce to Marketing Cloud Account Engagement
C. When connecting Marketing Cloud Account Engagement and Salesforce you only need to follow a connection wizard in Marketing Cloud Account Engagement.
D. Email is the unique identifier unless "allow multiple Prospects with same email address" is enabled.

Answer: A,D

NEW QUESTION # 218
There is Custom Field Type in Marketing Cloud Account Engagement called Email

A. True
B. False

Answer: B

NEW QUESTION # 219
The LenoxSoft marketing team compiled a spreadsheet of all attendees who visited their tradeshow booth at a recent event in Chicago. They realize not everyone at the event may be interested in their product so they create new leads in Salesforce for individuals who have submitted an interest form on their website in addition to attending the event.
All new leads from the event should be evenly distributed to their Chicago Sales User Group.
What would be the optimal sequence to meet these requirements?

A. Run an automation rule for each user in the Chicago Sales User Group to "Assign prospect to user" based on the criteria "Prospect form :: -Any- :: Was completed successfully" AND "Prospect List :: is member of :: Chicago Event" > Import prospects and add them to the "Chicago Event" list
B. Run an automation rule to "Assign prospect to user in group" based on the criteria "Marketing Cloud Account Engagement form :: - Any- :: was completed successfully" AND "Prospect Event :: is :: Chicago Event" > Import prospects and add them to the "Chicago Event" list
C. . A Import prospects and add to "Chicago Event" list > Run an automation rule to "Assign prospect to user in group" based on the criteria "Marketing Cloud Account Engagement form :: -Any- :: Was completed successfully" AND "Prospect List :: is member of :: Chicago Event"

Answer: C

NEW QUESTION # 220
LenoxSoft has a Marketing Cloud Account Engagement form on their website that adds prospects to their monthly newsletter list upon completion. Recently, they have noticed some of the prospects on this list have invalid email addresses.
What method should be used to only add valid email addresses to their list moving forward?

A. Send an autoresponder to prospects who complete the form with a link to click to confirm opt-in status.
B. Use the list to send a permission pass email and remove all hard bounces.
C. Allow the assigned sales rep to call prospects upon form submission to confirm their email address.
D. Edit the completion action on the form to only add to the list if the email address is valid.

Answer: A

NEW QUESTION # 221
Monthly cost of Salesforce Engage is

A. It's always free
B. 15$
C. 100$
D. 50$

Answer: D

NEW QUESTION # 222
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