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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Overview:

Certification Vendor:	Salesforce
Exam Name:	Salesforce Certified Marketing Cloud Account Engagement Consultant
Exam Number:	Marketing-Cloud-Account-Engagement-Consultant
Available Languages:	English
Certificate Validity Period:	No expiration ( certifications do not expire for this credential)
Exam Format:	Multiple Select, Multiple Choice
Real Exam Qty:	65
Passing Score:	68%
Exam Duration:	105 minutes
Exam Price:	$200 USD
Related Certifications:	Salesforce Certified Administrator Salesforce Certified Marketing Cloud Email Specialist Salesforce Certified Sales Cloud Consultant
Sample Questions:	Salesforce Marketing-Cloud-Account-Engagement-Consultant Sample Questions
Exam Way:	Online proctored exam (at a testing center or remote proctored)
Pre Condition:	It is recommended (but not required) to have 1-2 years of hands-on experience with Salesforce Marketing Cloud Account Engagement and hold the Salesforce Administrator certification before attempting this exam. Familiarity with Salesforce Sales Cloud is also beneficial.
Official Syllabus URL:	https://trailhead.salesforce.com/credentials/marketing-cloud-account-engagement-consultant

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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Syllabus Topics:

Topic	Details
Topic 1	Automating Business Processes: Here, the emphasis is on selecting the right tools and designing sequences of events to streamline marketing initiatives.
Topic 2	Evaluation: The assessment and recommendation process is key to this topic. It covers sub-topics such as analyzing and recommending paths forward, designing strategies to identify customer needs, and staying up-to-date with marketing trends and tools.
Topic 3	Sales Emails and Alerts: This topic covers the configuration and benefits of Sales Emails and Alerts.
Topic 4	Personalizing the Prospect Experience: This topic is about creating personalized experiences for prospects. It includes strategies for consent management and recommendations to enhance the overall prospect experience.
Topic 5	Account Configuration: This topic focuses on the technical side, including the implications of technical setup and data migration. It also covers the important issue of maintaining data integrity during the migration process and the development of a usage governance plan.
Topic 6	Email Marketing: Best practices and standards are the main focus of this topic. It ensures that email marketing strategies are applied effectively to meet customer business needs and achieve desired outcomes.
Topic 7	Lead Management: This topic covers the development and recommendation of lead generation strategies, including the classification of prospects and the routing of qualified and unqualified leads.

Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q194-Q199):

NEW QUESTION # 194
What type of fields are not supported by the Marketing Cloud Account Engagement sync

A. Lookup Relationship
B. Formula
C. Date/Time
D. Text Area (Rich)
E. Date/Time
F. External Lookup Relationship
G. Time
H. Geolocation

Answer: A,B,D,F,H

NEW QUESTION # 195
Which is true about Marketing Cloud Account Engagement Flile Hosting limits

A. Marketing Cloud Account Engagement Growth Edition: 1GB Marketing Cloud Account Engagement Plus Edition: 5GB Marketing Cloud Account Engagement Advanced Edition: 10GB
B. Marketing Cloud Account Engagement Growth Edition: 500MB Marketing Cloud Account Engagement Plus Edition: 2GB Marketing Cloud Account Engagement Advanced Edition: 5GB
C. No limits at all
D. Marketing Cloud Account Engagement Growth Edition: 100MB Marketing Cloud Account Engagement Plus Edition: 500MB Marketing Cloud Account Engagement Advanced Edition: 10GB

Answer: D

NEW QUESTION # 196
You have been asked to create a form that gathers information from prospects. This information should be available in Marketing Cloud Account Engagement as well as a custom build community site. How would you achieve this?

A. Create a Marketing Cloud Account Engagement form and via completion actions submit the details to the community site.
B. Create a Marketing Cloud Account Engagement form and via an automation rule submit the details to the community site.
C. Create a website form that integrates with a Marketing Cloud Account Engagement form handler, details are submitted to the community site using Marketing Cloud Account Engagement API.
D. Create a website form that submits the details to the community site and integrate it with a Marketing Cloud Account Engagement form handler.

Answer: D

NEW QUESTION # 197
What is true about page actions? [Choose three answers]

A. You cannot set the prospect's source campaign with page actions.
B. It is possible to use URL wildcard by adding * to the end of the URL.
C. You can define a page to be a priority page to highlight the activity to Sales reps and other users.
D. You cannot use auto responder emails with page actions.

Answer: B,C,D

NEW QUESTION # 198
LenoxSoft would like to send out non-marketing emails to certain prospects who have opted-out. From their previous experience working with Marketing Cloud Account Engagement at another company, they know that it is a simple process to 'Enable Operational Email Sending1 for their account. They have a tight deadline, and they need you to grant them access over the phone. Which of the following would be the appropriate course of action to take?

A. Inform LenoxSoft that you would require written confirmation that they intend to use this feature for non marketing purposes prior to enabling the setting for them.
B. Notify LenoxSoft that sending non-marketing emails to opted-out prospects is in violation of US CAN-SPAM laws.
C. Inform LenoxSoft that they need to contact the Client Advocate Team and to mention in their request to enable operational email sending that it is for non-marketing purposes.
D. After being given their consent, go into their Marketing Cloud Account Engagement account settings and enable operational emails sending.

Answer: C

NEW QUESTION # 199
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