Test Marketing-Cloud-Account-Engagement-Consultant Duration, Marketing-Cloud-Account-Engagement-Consultant Latest Exam Labs

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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Syllabus Topics:

Section	Weight	Objectives
Automation and Campaigns	17%	- Implement multi-channel journey orchestration - Configure CRM campaigns and campaign influences - Create completion actions and decision points - Monitor and optimize automation performance - Build automation rules and engagement programs
Email Marketing	18%	- Implement dynamic content and personalization - Optimize email deliverability - Design responsive email templates - Create and manage subscriber lists - Implement preference centers and unsubscribe management - Configure email authentication (DKIM, SPF, DMARC)
Discovery and Scoping	15%	- Define project scope and success metrics - Identify key stakeholders and decision-makers - Assess current marketing technology stack - Conduct gap analysis - Understand business objectives and requirements
Data Management	18%	- Configure custom fields and objects - Manage data imports and exports - Design and implement data schemas - Implement data segmentation strategies - Configure CRM sync and field mappings - Set up duplicate management and data quality rules
Lead Generation and Nurturing	17%	- Create grading rules and segmentation - Design and configure landing pages and forms - Implement lead capture and scoring models - Configure progressive profiling - Build nurture programs and drip campaigns
Account Engagement Setup	15%	- Configure IP warming and deliverability settings - Configure Business Units and security settings - Implement folder structure and naming conventions - Set up tracking and analytics configurations - Set up user roles and permissions

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q245-Q250):

NEW QUESTION # 245
LenoxSoft wants to assign all new leads coming through their "Request a Demo" form and immediately notify the sales team to follow up via phone call within 3 days.
Which assignment workflow would meet these requirements?

A. Add form completion actions to send customized email with a call reminder to the sales user.
B. Add form completion actions to add to the engagement studio program and notify the assigned user.
C. Add form completion actions to first assign to the assigned user and then to notify the user.
D. Add form completion actions to first assign to the user and then to create a Salesforce task.

Answer: D

NEW QUESTION # 246
LenoxSoft has a service portal for customers. A Marketing Cloud Account Engagement page action set by the admin will change a prospects engagement custom field to "Engaged" for any prospect who views this service portal page. Customers who visit this portal more often have a higher company satisfaction rate. Those who rarely visit the portal have a high rate of attrition. LenoxSoft wants to encourage customers to engage with the service portal and has the following requirements: * Prospects with no Engagement custom field value should be added to the Engagement Program. * If prospects registers for an upcoming webinar and views the training portal they should be removed from the engagement program. What steps do you recommend to achieve those requirements?

A. Automation Rule with blank critera and add action & Dynamic List with attended webinar and remove action
B. Automation Rule with blank critera and add action &
C. Automation Rule with blank critera and add action & segmentation rules with attended webinar and remove action
D. Automation Rule with blank critera and add action & Completion action rules with attended webinar and remove action
E. Automation rules with attended webinar and remove action

Answer: B

NEW QUESTION # 247
Can Email Preference Center demand for logging in

A. True
B. False

Answer: B

NEW QUESTION # 248
LenoxSoft currently operates with two Marketing Cloud Account Engagement Business Units (PBUs), one for their United States division and another for their European division. In the new year, each business unit (BU) is planning on building the same set of marketing assets and will use them to run the similar campaigns.
Once connected campaigns have been enabled, what approach should be recommended?

A. Add the Engagement History component to campaign page layouts > Create a parent campaign that is not related to any BUs and create two child campaigns, each related to a single BU > Enable "Include child campaigns" on the parent campaign
B. Create a separate campaign for each BU > Create a new dataset in Salesforce reports that only includes the created campaign > Open a dashboard using this dataset to display an aggregated view of the campaign performance metrics from across both BUs
C. Add the Einstein Campaign Insights component to campaign page layouts > Create a parent campaign that is not related to any BUs and create two child campaigns, each related to a single BU > Enable 'Include child campaigns" on the parent campaign
D. Create a campaign that is related to both BUs > Create a new dataset in B2B Marketing Analytics that only includes the created campaign > Open a dashboard using this dataset to display an aggregated view of the campaign performance metrics from across both BUs

Answer: A

NEW QUESTION # 249
A Salesforce Engage user is on their way to a customer offsite. The user just had a conference call on their smartphone and closed a new customer.
How could the sales rep remotely and immediately begin the onboarding nurture process for this new customer?

A. Use the Salesforce Mobile App "Add to Nurture" button.
B. Use the Salesforce "Add to Nurture" button.
C. Use the Salesforce "Send Marketing Cloud Account Engagement Email" button.
D. Use the Salesforce Mobile App "Send an Email" button.

Answer: B

NEW QUESTION # 250
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