Updated MCE-Con-201 Practice Exam Questions

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Salesforce MCE-Con-201 Exam Syllabus Topics:

Section	Objectives
Email Marketing and Content Creation	- Email Studio capabilities 1. Email design and content building 2. Content Builder assets and management - Personalization and dynamic content 1. Dynamic content rules 2. AMPscript basics
Tracking, Reporting, and Optimization	- Analytics and reporting 1. Email tracking metrics 2. Campaign performance analysis - Optimization practices 1. Deliverability best practices 2. A/B testing concepts
Marketing Cloud Core Concepts	- Customer engagement fundamentals 1. Marketing Cloud architecture overview 2. Data model concepts (Contacts, Subscribers, Leads)
Automation and Journey Orchestration	- Automation Studio 1. Data extension automation processes 2. Automation workflows - Journey Builder 1. Journey configuration and entry sources 2. Decision splits and engagement steps
Data Management and Integration	- Data Extensions and Contact Builder 1. Import and extract activities 2. Data modeling and relationships - Integration concepts 1. API integrations 2. Salesforce CRM integration

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MCE-Con-201 Standard Answers, New MCE-Con-201 Exam Book

The Salesforce Certified Marketing Cloud Engagement Consultant (MCE-Con-201) certification has become a basic requirement to advance rapidly in the information technology sector. Since Salesforce MCE-Con-201 actual dumps are vital to prepare quickly for the examination. Therefore, you will need them if you desire to ace the Salesforce Certified Marketing Cloud Engagement Consultant (MCE-Con-201) exam in a short time.

Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions (Q85-Q90):

NEW QUESTION # 85
LenoxSoft wants to add 50 points to the scores for prospects who attended a webinar last month. How would you advise them to accomplish this?

A. Select all prospects in the webinar attendees table and use the table action at the bottom to add to their scores.
B. Create a new segmentation rule.
C. Create a new automation rule.
D. Add a completion action to the form the prospects completed to register for the webinar.

Answer: C

NEW QUESTION # 86
Northern Trail Outfitters recently upgraded their preference center to allow customers to indicate which products they are interested in and to have the ability to opt up and down in send volume.
They would like to configure the Delivery Options in a Journey Builder Email Activity to take these new data points into account. Which two options could allow them to meet the requirement?
(Choose 2 answers)

A. Suppression List
B. Auto-Suppression List
C. Publication List
D. Domain Exclusion

Answer: B,C

Explanation:
B (Publication List) allows subscribers to opt down or up in terms of subscription types.
Customers indicating product interests and preferred messaging frequency would fit into Publication List management.
C (Auto-Suppression List) can exclude certain groups or preferences at the message send level automatically, especially if customers opt-down or unsubscribe partially.

NEW QUESTION # 87
A marketing user wants an automated way to notify the assigned user whenever a prospect submits a specific form. However, this form has been active for six months so they want to make sure notifications will only go out for prospects that submit the form moving forward.
What should be created to notify the assigned user?

A. Segmentation rule based on the form submission
B. Dynamic list based on the form submission
C. Automation rule based on the form submission
D. Completion action on the form submission

Answer: D

NEW QUESTION # 88
LenoxSoft wants to evenly assign prospects to their Sales team that meets either set of qualification criteri A. Qualified & Semi-Engaged Grade is greater than B+ and score is greater than 50. Mostly Qualified & Engaged Grade is greater than C+ and score is greater than 150. What ways would you recommend in this scenario?

A. Rules -Rule Group - Match all: Prospect Grade great than B+ Prospect Score is greater than 50 -Rule Group - Match All: Prospect Grade Greater than C+ Prospect Score is greater than 150 -Actions Assign prospect to user in group: Sales Round Robin
B. Rules -Rule Group - Match all: Prospect Grade great than B+ Prospect Score is greater than 50 -Rule Group - Match All: Prospect Grade Greater than C+ Prospect Score is greater than 150 -Actions Assign prospect to user: Sales Round Robin
C. Rules -Rule Group - Match all: Prospect Grade great less than A+ Prospect Score is greater than 50 -Rule Group - Match All: Prospect Grade Greater than D+ Prospect Score is greater than 150 -Actions Assign prospect to user in group: Sales Round Robin
D. Rules -Rule Group - Match any: Prospect Grade great than B+ Prospect Score is greater than 50 -Rule Group - Match any: Prospect Grade Greater than C+ Prospect Score is greater than 150 -Actions Assign prospect to user in group: Sales Round Robin

Answer: D

NEW QUESTION # 89
LenoxSoft has a "Demo Request" landing page that is getting a lot of views, but not very many submissions. The marketing manager has the following requirements:
* Receive a notification when prospects view the page, but do not submit to see if they can retarget.
* Receive one notification per prospect.
How should a consultant accomplish this in Marketing Cloud Account Engagement?

A. Page action on the landing page to notify user upon view and add to list > Automation rule to remove from same list when form is submitted and notify user again.
B. Dynamic list of all prospects who have viewed the landing page > Completion action on the form to
C. Dynamic list of all prospects who have submitted the form > Dynamic list of all prospects who have
D. Completion action on the form to tag "Submitted" > Automation rule to notify user with criteria of "Demo Request" landing page was viewed and tag isn't "Submitted".

Answer: D

NEW QUESTION # 90
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