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| Certification Vendor: | Salesforce |
|---|---|
| Exam Name: | Salesforce Certified Marketing Cloud Consultant Exam |
| Exam Number: | Marketing-Cloud-Consultant |
| Exam Format: | Multiple-choice, Multiple-select, Scenario-based questions |
| Available Languages: | French, Japanese, Spanish, German, English |
| Exam Price: | USD 200 + applicable taxes |
| Real Exam Qty: | 60 (plus up to 5 unscored items) |
| Related Certifications: | Salesforce Certified Marketing Cloud Administrator Salesforce Certified Marketing Cloud Developer |
| Certificate Validity Period: | 2 years |
| Exam Duration: | 105 minutes |
| Passing Score: | 67% |
| Recommended Training: | Prepare for Your Marketing Cloud Consultant Credential |
| Exam Registration: | Salesforce Trailhead Academy |
| Sample Questions: | Salesforce Marketing-Cloud-Consultant Sample Questions |
| Exam Way: | Online proctored or in-person at authorized testing centers |
| Pre Condition: | Must hold active Salesforce Certified Marketing Cloud Administrator credential; recommended 2–3 years hands-on Marketing Cloud experience |
| Official Syllabus URL: | https://trailheadacademy.salesforce.com/certificate/exam-marketing-cloud-consultant |
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Salesforce Marketing Cloud is a powerful marketing platform that helps businesses to connect with their customers and engage with them at every stage of their journey. The Salesforce Certified Marketing Cloud Consultant certification is designed for professionals who have a deep understanding of the platform and can help businesses leverage its capabilities to achieve their marketing goals.
NEW QUESTION # 72
Northern Trail Outfitters (NTO) account will be used for email communications with its clients and employees. They want to send from two different subdomains, so they have delegated e.nto.com as their SAP domain and mail.nto.com as an additional Private Domain.
Which statement describes how this will impact the account?
Answer: A
NEW QUESTION # 73
A customer wants to perform an email send to a subset of a Synchronized Data Extension filtered on custom object data and return tracking to the Sales Cloud.
What approach should the consultant recommend?
Choose 2 answers
Answer: A,C
NEW QUESTION # 74
Every day at 3 a.m., Northern Trail Outfitter' (NTO) data lake instance starts generating a file that contains all records that should be sent one email or another for the next day's marketing campaigns. The size of the file varies depending on the previous day's tracking activity. As soon as the file is generated, NTO wants to import the data, segment the data, and then execute the daily sends.
What end-to-end process should deliver this efficiently?
Answer: A
Explanation:
To import the data, segment the data, and execute the daily sends as soon as the file is generated by the data lake instance, Northern Trail Outfitters should use a triggered automation that contains an import activity, a series of query activities, and a series of sends. A triggered automation can start when a file is dropped in a specified location, such as an FTP folder. An import activity can import the file into a data extension. A series of query activities can segment the data based on the criteria for different campaigns. A series of sends can send the emails to the segmented data extensions. References:
https://help.salesforce.com/s/articleView?id=sf.mc_as_automation_studio_triggers.htm&type=5
https://help.salesforce.com/s/articleView?id=sf.mc_as_import_activity.htm&type=5
https://help.salesforce.com/s/articleView?id=sf.mc_as_query_activity.htm&type=5https://help.salesforce.com/s/a
NEW QUESTION # 75
A consultant configured a triggered send definition in Sales Cloud for a customer using Marketing Cloud Connect, The trigger is on a Custom Object called 'Shipments' and is enabled for Triggered Sends in Setup.
Which two configuration requirements should be considered when troubleshooting? (Choose 2 answers)
Answer: B,C
Explanation:
The Shipment object requires a Lookup to Lead or Contact1. This is because triggered sends can only be sent to Salesforce contacts, leads, or person accounts when object records are created or updated1.
An Apex Trigger is created on the Shipment object2. This is because a trigger is Apex code that executes before or after certain operations on an object2, and it can be used to invoke the Marketing Cloud integration action that triggers the email send3.
NEW QUESTION # 76
Northern Trail Outfitters wants to target all customers who have registered to receive Push Notifications. Their app uses the Mobile Push SDK.
In which two ways should this segment be created?
Answer: D
NEW QUESTION # 77
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