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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Insights and Analytics | 14% | - Create and configure reports - Analyze campaign performance - Leverage analytics and Einstein features |
| Topic 2: Email Marketing Best Practices | 10% | - Evaluate deliverability factors - Design effective emails and programs - Subscriber acquisition and retention |
| Topic 3: Subscriber and Data Management | 26% | - Import and manage subscriber data - Design and configure Data Extensions - Configure segmentation tools - Troubleshoot send and data issues |
| Topic 4: Content Creation and Delivery | 24% | - Create and customize email content - Manage and organize campaign content - Configure send settings - Select appropriate tools for sending |
| Topic 5: Marketing Automation | 26% | - Build solutions in Journey Builder - Build solutions in Automation Studio - Recommend automation solutions |
There are other several Salesforce MC-202 certification exam benefits that you can gain after passing the Salesforce MC-202 certification exam. However, you should keep in mind that passing the Salesforce Certified Marketing Cloud Email Specialist certification exam is not a simple and easiest task. It is a challenging job that you can make simple and successful with the complete MC-202 Exam Preparation.
NEW QUESTION # 19
Northern Trail Outfitters (NTO) released a clever promotional video that went viral.
Subsequently, the company acquired a large number of email leads at the last trade show.
NTO wants to send a welcome email with a coupon directing recipients to its website.
Which configuration should help with limiting a spike in volume to the website?
Answer: A
Explanation:
Send Throttle is afeature in Salesforce Marketing Cloud that allows marketers to control the rate at which emails are sent. This can help manage and distribute the load on the website by pacing the influx of visitors, preventing potential server overload and ensuring a smoother user experience.
References:Salesforce Marketing Cloud Documentation on Send Throttling
NEW QUESTION # 20
Northern Trail Outfitters (NTO) has rolled outchanges to the OTS CTA button color.
Where should NTO be able to see if there has been a lift in the overall likelihood to click?
Answer: A
Explanation:
Einstein EngagementScoring provides insights into how changes, such as the color of a CTA button, impact the likelihood of subscribers engaging with emails. It uses predictive analytics to score and segment subscribers based on their engagement behaviors, allowing marketersto see the lift in engagement metrics like click-through rates.
Reference:Salesforce Marketing Cloud Documentation on Einstein Engagement Scoring
NEW QUESTION # 21
Northern Trail Outfitters (NTO) wants to simplify a journey that has a decision split prior to every email send to remove certain subscribers from the journey.
What should NTOdo to simplify the journey?
Answer: A
Explanation:
Reference: Salesforce Marketing Cloud Documentation on Journey Builder Exit Criteria
NEW QUESTION # 22
Northern trail Outfitters is hiring a third-party vendor to host a web page tied to a promotional sweepstake.
The marketing manager would like an email sent from journey as soon as the subscriber submits the form.
What should be used to enter this subscriber into a journey?
Answer: B
Explanation:
When a subscriber submits a form on a third-party vendor'sweb page, Salesforce Marketing Cloud provides a way to enter that subscriber into a journey through the API Event Entry Source. This entry source allows external systems to trigger a journey by making an API call to Marketing Cloud. The API Event is designed to accept data from external sources and initiate the journey, ensuring immediate response to the form submission.
References:
Salesforce Marketing Cloud Documentation on API Event Entry Source
NEW QUESTION # 23
Northern Trail Outfitters (NTO) is having an issue with bad email addresses coming into its website email signup form, impacting deliverability and senderreputation.
What should NTO use to make sure email addresses are valid before adding to its audience?
Answer: C
Explanation:
To ensure Northern Trail Outfitters'sending reputation remains intact, implementing a Sender Authentication Package (SAP) with a Private Domain and a Dedicated IP is the best course of action. This setup provides greater control over the sending environment, allowing the company to build andmaintain its sending reputation without being affected by other customers sharing the same domain or IP. It also facilitates the use of SPF, DKIM, and DMARC authentication protocols.
References:
Salesforce Marketing Cloud Documentation on Sender Authentication Package
NEW QUESTION # 24
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