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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Next-Best-Action Concepts | 12% | - Customer engagement blueprint - Optimize Next-Best-Action strategy - One-to-one customer engagement - Define starting population - Optimize customer value in contact center - Always-on outbound essentials |
| Topic 2: Engagement Policies | 15% | - Build engagement strategies - Design and manage customer journeys - Define engagement policies |
| Topic 3: Actions and Treatments | 12% | - Define outbound actions - Manage customer actions - Present offers on web channels |
| Topic 4: Decision Strategies | 15% | - Design and test decision strategies - Predictive analytics integration - Adaptive models |
| Topic 5: AI and Arbitration | 8% | - Business levers for ranking - Action arbitration logic - AI-driven prioritization |
| Topic 6: Contact Policy and Volume Constraints | 13% | - Prevent action overexposure - Set volume limits - Control outbound exposure |
| Topic 7: Business Agility in 1:1 Engagement | 15% | - Change management - Operational workflows - Pega GenAI for content and operations |
| Topic 8: Channels | 10% | - Email and third-party integration - Multi-channel delivery - Real-time containers |
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NEW QUESTION # 60
The following decision strategy outputs the most profitable shoe a retailer can sell. The profit is the selling Prices of the shoe, minus the Cost to acquire the shoe.
The details of the shoes are provided in the following table:
The details of the shoes are provided in the following table:
To output the most profitable shoe, which component do you add in the blank space that is highlighted in red?
Answer: C
Explanation:
To output the most profitable shoe, you need to add a Prioritize component in the blank space. A Prioritize component allows you to rank actions based on one or more properties. In this case, you can rank the shoes based on the Profit property and select the highest ranked shoe as the output. Verified References: Pega Academy - Decisioning Consultant - Prioritizing actions
NEW QUESTION # 61
U+- Bank uses Next-Best-Action Designer to configure engagement policies for different customer segments.
A business user wants to create reusable policy conditions that can apply across multiple actions and campaigns. The user must understand when the save-to-library feature is available.
When is the save-to-library option unavailable for engagement policy conditions?
Answer: C
NEW QUESTION # 62
U+ Bank, a retail bank, has recently implemented a project in which credit card offers are presented to qualified customers when they log in to the web self-service portal. The bank added engagement policy conditions to show the offers based on the bank's requirements.
In the Answer Area, select the correct engagement policy for each condition.
Answer:
Explanation:
NEW QUESTION # 63
U+ Bank wants to use Pega Customer Decision Hub to show the Reward Card offer on its website to the qualified customers. In preparation, the action, the treatment, and the real-time container are already created. As a decisioning architect, you need to verify the configurations in the Channel tab of the Next-Best-Action Designer to enable the website to communicate with Pega Customer Decision Hub.
To achieve this requirement, which two tasks do you ensure are complete in the Channel tab of the Next-Best-Action Designer? (Choose Two)
Answer: B,C
Explanation:
To achieve this requirement, you need to ensure that two tasks are complete in the Channel tab of the Next-Best-Action Designer: enable a web channel and map the real-time container to a business structure level. A web channel is a type of channel that allows you to deliver actions and treatments to your customers through your website or web app. You need to enable a web channel and configure its settings, such as authentication, security, and response format. A real-time container is a configuration that defines how to deliver actions and treatments to a specific channel. You need to map the real-time container that contains the Reward Card offer to a business structure level, such as Top-level or Issue-level, so that it can be available for delivery through the web channel. Verified Reference: [Pega Academy - Decisioning Consultant - Configuring channels], [Pega Academy - Decisioning Consultant - Configuring real-time containers]
NEW QUESTION # 64
U+ Bank is promoting a new premium credit card with an 18% APR to its existing customers. To protect customer value, the bank wants to avoid offering this card to customers who already hold a credit card with a lower Interest rate (12% APR or below).
Which engagement policy condition type should you use to exclude customers with lower-interest cards from receiving the premium offer?
Answer: C
NEW QUESTION # 65
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