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| Section | Weight | Objectives |
|---|---|---|
| Configuring, Executing, and Managing | 50% | - Choose between Visual Experience Composer (VEC) and Form-Based Composer - Create and manage experiences using both composers - Apply procedures to launch A/B, XT (Experience Targeting), and MVT (Multivariate Test) activities - Utilize Automated Personalization (AP) and Recommendations appropriately - Build audiences, define goals, conduct QA, and manage activities within Adobe Target |
| Analyzing and Reporting | 16% | - Draw insights from data - Interpret activity reporting results - Make data-driven recommendations based on analysis |
| Troubleshooting and Optimization | 8% | - Implement best practices for ongoing optimization - Optimize activity performance based on results - Identify and resolve common implementation issues |
| Planning and Strategy | 26% | - Identify business KPIs and successfully translate these into optimization goals given key business requirements - Describe KPI-based primary and secondary success metrics - Identify hypothesis elements - Given a scenario, assess audience requirements - Describe how variables impact an activity - Identify opportunities for testing based on business KPIs and data analysis - Describe appropriate analytics reporting sources (Target or Adobe Analytics) - Construct test hypotheses based on a given scenario |
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問題 #25
Which target activity uses advanced machine learning to personalize content and drive conversions by combining specific offers or messages?
答案：A
問題 #26
What does a hypothesis primarily describe in an A/B testing activity?
答案：A
問題 #27
What is the potential drawback of declaring a winner in an A/B test based solely on the highest observed lift without considering statistical significance?
答案：A
問題 #28
What are key elements of an Experience Performance report in MVT? (Select two.)
答案：A,D
問題 #29
What is the limit of profile parameters per mbox call?
答案：B
問題 #30
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