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| Section | Objectives |
|---|---|
| KPI Typology | - Leading vs lagging KPIs - Qualitative vs quantitative KPIs - Efficiency vs effectiveness KPIs |
| KPI Project Coordination | - Primary and secondary data sources - The business case for KPI implementation - KPI project plan - KPI workshop briefing pack |
| KPIs in Context | - KPIs cascaded to functional area - KPI selection for industry |
| Working with Targets | - Negative behaviors when setting - Challenges in working with targets - Targets in practice - KPI documentation processes |
| Data Visualization | - Guidelines to design efficient templates - Best practices in dashboard design - Usability in terms of visual design - Scorecard and dashboard examples - Best practices in scorecard design |
| The World of KPIs | - Organizational levels - Governance - KPIs concept map - The value added by KPIs - Challenges in performance measurement |
| KPI Measurement | - Change log - Data gathering communication - KPI report |
| KPI Selection | - KPI selection for organizational scorecard - KPI selection sources - KPI selection techniques |
| KPI Documentation | - KPI documentation process - KPI documentation form functions - Organizational KPI libraries development - Weights and Indexes - KPI documentation form design |
| KPI Taxonomy | - KPI DNA map - KPI use case scenarios - Interdisciplinary systemic worldview |
| KPI Selection at Operational Level | - Operational dashboard - Department scorecard |
| Data Gathering | - KPI activation techniques - Community of Practice - KPI reporting data sources - Communication with data custodians - Data quality dimensions - Guidelines to improving - KPI activation tools |
| Understanding KPIs | - KPI related terminology - KPI lifecycle - SMART objectives decomposed |
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問題 #16
Which KPI best measures the achievement of the following objective: "Improve employee skills & competencies"?
答案:B
問題 #17
Which KPI is suitable for measuring the following objective: "Improve process performance"?
答案:C
解題說明:
An objective states the desired direction ("Improve process performance"), while a KPI should quantify progress toward that outcome. "Processes improved to the desired level (%)" directly measures the extent to which processes have reached a defined performance standard, making it a strong KPI candidate. Option A is an initiative milestone (a project deliverable with a deadline), not an ongoing performance indicator. Option B measures effort (hours spent), which can be gamed and does not guarantee performance improvement. Option C ("# Processes") is a count that does not reflect improvement or performance level. For KPI quality, "desired level" must be defined (e.g., cycle time # X, defect rate # Y, compliance # Z) and verified consistently, otherwise the KPI becomes subjective. A common measurement challenge is attributing improvements: teams may "optimize" processes on paper without measurable gains. Strong KPI activation includes clear criteria, baseline measurement, periodic audits, and linkage to outcome KPIs (customer satisfaction, cost per unit) so improvements translate into business value.
問題 #18
Which of the following KPIs measures customer advocacy?
答案:C
解題說明:
Customer advocacy is about a customer's willingness to recommend your product/service to others. Net Promoter Score (NPS) is specifically designed to measure this recommendation intent, making it the most direct advocacy KPI among the options. "Complaints (#)" is typically a service quality/problem indicator; fewer complaints may correlate with higher advocacy but complaints are not an advocacy measure-they capture negative feedback volume, often influenced by customer base size and reporting behavior. "Cross-sell (%)" reflects customer expansion behavior and may indicate loyalty or product fit, but it is not the same as advocacy; customers can buy more without actively recommending. Therefore "All the answers" is incorrect because only one option is explicitly an advocacy metric. In KPI selection, context matters: NPS works best when survey design is consistent (sampling, timing, channel), and it should be paired with diagnostic measures (reasons for score, key drivers like resolution time and quality). A frequent pitfall is treating NPS as the only "customer metric"; it's more actionable when combined with operational drivers and segmented analysis.
問題 #19
Which of the following statements are secondary research sources as part of the KPI selection process?
答案:C
解題說明:
Secondary research refers to information gathered indirectly from existing sources-reports, publications, databases, benchmarks-rather than directly from interviews, workshops, or surveys you conduct.
Competitors' annual reports are a classic secondary source , because they are publicly available documents that can provide insight into industry metrics, strategic priorities, performance themes, and sometimes disclosed KPIs. Front-line employees' input is primary research (direct stakeholder engagement). Supplier focus groups are also primary research because you are collecting information firsthand through facilitated discussion. In KPI selection, secondary sources help you understand typical measures used in the sector, set realistic reference points, and identify what "good" can look like-but they must be adapted to your strategy and operating model. A pitfall is blindly copying competitor KPIs without ensuring relevance, controllability, and data feasibility. Secondary sources are best used to inform options and benchmarking, then validated through internal workshops and operational reality checks (data availability, ownership, measurement cost).
This combination improves both strategic alignment and practical implementability.
問題 #20
Which KPI should be used to balance "First call resolution rate (%)"?
答案:A
解題說明:
Balancing KPIs helps prevent unintended behaviors and gaming. "First call resolution rate (%)" can be improved in ways that increase cost or reduce efficiency (e.g., agents spending excessive time on calls to ensure resolution). The most appropriate balancing KPI among the options is call duration , because it captures the efficiency trade-off: higher resolution is good, but not if it requires unreasonably long calls that reduce capacity and increase wait times. "Calls per hour" or "calls per staff" are also productivity indicators, but call duration is more directly linked to the behavior that can inflate first-call resolution-staying on the phone longer. "Improve call resolution" is an objective/initiative phrasing, not a KPI. A common measurement challenge is optimizing one metric at the expense of another; balancing creates a guardrail that keeps performance improvements sustainable. In practice, contact centers often balance first-call resolution with average handle time, customer satisfaction, and repeat contact rate to ensure resolution quality and efficiency. Proper KPI documentation should define call duration calculation (talk time vs wrap-up included), exclusions, and targets that reflect service complexity.
問題 #21
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