Latest Marketing-Cloud-Personalization Exam Objectives | Marketing-Cloud-Personalization Exam Practice

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Salesforce Marketing-Cloud-Personalization Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Setup & Administration6%- Initial platform setup
- User attributes and identity system
Topic 2: Solution Overview16%- Marketing Cloud Personalization fundamentals
- Real-time Interaction Management (RTIM) value and use cases
- Core components and terminology
Topic 3: Data Integration14%- Salesforce Connector
- Data flows in and out of Marketing Cloud Personalization
- ETL feed system
- Event API
Topic 4: Segmentation18%- Export segments
- Goals and reporting
- Segment rules and filters
- Journey Builder segment listener
Topic 5: Sitemap18%- Catalog and page mapping
- Unified customer profile
- Web SDK implementation
- Content zones
Topic 6: Activation18%- Email and mobile campaigns
- A/B Testing
- Server-side campaigns
Topic 7: Einstein Capabilities10%- Ingredients and recommendation tuning
- Einstein recipes

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Salesforce Marketing Cloud Personalization Accredited Professional Exam Sample Questions (Q10-Q15):

NEW QUESTION # 10
When using B2B Detect, which two options are valid account origins?

Answer: C,D


NEW QUESTION # 11
Which two components does a user need to configure in IS to display Einstein product recommendation vis IS connection for sales and service cloud?

Answer: C


NEW QUESTION # 12
What three things does a developer code in web template?

Answer: B,D


NEW QUESTION # 13
What three things does a developer code in web template?

Answer: A,B,D

Explanation:
In Interaction Studio, developers code web templates to enable dynamic and personalized content delivery.
The responsibilities include:
* HTML and CSS for controlling appearance (Answer B):
* Define the structure and styling of the personalized content rendered on the webpage.
* Client-side instructions for rendering (Answer C):
* Add JavaScript or other client-side scripts to control how content interacts with the user on the webpage.
* Defining what can be configured in a campaign (Answer E):
* Developers set up configurable elements in the template, such as text, images, or rules, that can be adjusted by marketers when creating a campaign.
References:
* Salesforce Interaction Studio Developer Documentation - Web Templates


NEW QUESTION # 14
What is the rule criteria that you can use in the segment creation process?

Answer: C


NEW QUESTION # 15
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