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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Cross-Channel Marketing Strategies and Tactics | - Campaign planning - Multi-touch attribution - Channel selection | |
| Topic 2: Leveraging Customer Data and Analytics for Personalization | - Segmentation - Data management - Predictive modeling | |
| Topic 3: Distributed Marketing | ||
| Topic 4: Social Studio | ||
| Topic 5: Einstein for Marketing Cloud | 22.5% | |
| Topic 6: Ad Studio | ||
| Topic 7: Triggers | ||
| Topic 8: Interaction Studio | ||
| Topic 9: Journey Orchestration | ||
| Topic 10: Aligning Cross-Channel Marketing with Business Objectives | - Change management - Goal setting - Stakeholder management | |
| Topic 11: Mobile (SMS/Push) | ||
| Topic 12: Measuring and Reporting on Cross-Channel Marketing Performance | - Dashboarding - Data visualization - KPI selection | |
| Topic 13: Integrating and Optimizing Marketing Campaigns Across Channels | - Campaign automation - API integrations - Data synchronization |
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NEW QUESTION # 17
Which three types of recommendations are supported by Einstein Web Recommendations?
Choose 3 answers
Answer: A,B,E
NEW QUESTION # 18
In social studio how many columns are used in a engage tab (max 30 tabs in a engage, no limit for columns in each tab) and each column contains max 50 accounts)
Answer: C
NEW QUESTION # 19
What is the fastes way to add a classification to a post?
Answer: A
Explanation:
* Understanding Classifications and Macros:
* Classifications:In Social Studio, classifications are tags or labels you apply to posts to categorize them (e.g., sentiment, product, campaign, etc.). They are essential for analysis and reporting.
* Macros:Macros are pre-defined sets of actions that can be applied to posts with a single click.
They automate repetitive tasks.
* Why Macros are the Fastest:
* Automation:Macros are designed for efficiency. You can create a macro that applies a specific classification (or a set of classifications) to a post automatically.
* One-Click Application:Instead of manually selecting the classification from a dropdown menu for each post, you simply select the post(s) and apply the relevant macro.
* How to Use Macros for Classifications:
* Create a Macro:In Social Studio, go to "Admin" then find "Macros" under your workspace.
Create a new macro and name it appropriately (e.g., "Classify as Positive Sentiment").
* Define Macro Actions:Within the macro, add an action to "Set Classification." Choose the desired classification tag(s).
* Apply the Macro:In Engage, select the post(s) you want to classify. From the action menu, choose your macro.
* Why Other Options Are Incorrect:
* B. Add classification manually to each post:While youcanadd classifications manually, it's time-consuming, especially when dealing with a large volume of posts.
* C. Classification cannot be added to a post:This is incorrect. Classifications are a fundamental part of organizing and analyzing social data in Social Studio.
In Summary:
Macros provide the fastest way to add classifications to posts in Social Studio because they automate the process, allowing you to apply classifications with a single click. Therefore,A. Macrois the correct answer.
NEW QUESTION # 20
How long does the activation process take for Einstein Engagement Frequency?
Answer: C
NEW QUESTION # 21
Which three are fields in the Mobileconnect Demographics table?
Choose 3 answers
Answer: A,B,D
NEW QUESTION # 22
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