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Salesforce MCAE-Con-201 Exam Syllabus Topics:

SectionObjectives
Reporting and Analytics- Performance Measurement
  • 1. ROI and attribution reporting
    • 2. Campaign reporting
      Account Engagement Administration- Configuration and Setup
      • 1. Business Unit setup and hierarchy
        • 2. User roles and permissions
          • 3. Connector setup with Salesforce CRM
            Maintenance and Best Practices- System Optimization
            • 1. Data hygiene and governance
              • 2. Integration best practices
                Marketing Automation- Engagement Programs
                • 1. Engagement Studio program design
                  • 2. Automation rules and triggers
                    Email Marketing- Email Creation and Delivery
                    • 1. Deliverability and compliance
                      • 2. Email templates and content creation
                        Prospect Management- Lead Lifecycle Management
                        • 1. Scoring and grading
                          • 2. Lifecycle stages and assignment rules
                            - Data Model and Segmentation
                            • 1. Prospects, lists, and tags
                              • 2. Dynamic and static lists

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                                Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q188-Q193):

                                NEW QUESTION # 188
                                LenoxSoft uses a 3rd party webinar platform. They want to create an automated process using an engagement program that sends a different email based on whether or not a prospect has registered for a webinar.
                                What should a consultant configure in Marketing Cloud Account Engagement and Salesforce in order to meet this use case?

                                Answer: C


                                NEW QUESTION # 189
                                How can an interested lead that comes to Lenoxsoft's website and fills out the Contact Us form receive a follow-up email each time he or she submits?

                                Answer: B


                                NEW QUESTION # 190
                                A Marketing Cloud Account Engagement customer uses a lot of landing pages for their lead generation strategy. They are creating a layout template and importing in HTML from their website to customize the look and feel of their landing pages. When placing a Marketing Cloud Account Engagement form on their Marketing Cloud Account Engagement landing page using this layout template, the form doesn't appear.
                                What could be the issue?

                                Answer: D


                                NEW QUESTION # 191
                                Marketing is under pressure to provide their sales team with more leads. A Marketing Cloud Account Engagement administrator is looking at the Pipeline Dashboard Report in the B2B Marketing Analytics App and notices an extremely high number of prospects compared to Marketing Qualified Leads (MQLs).
                                Which two steps should increase the number of qualified leads being passed to sales?
                                Choose 2 answers

                                Answer: A,C


                                NEW QUESTION # 192
                                What should be used to match users between Salesforce and Marketing Cloud Account Engagement when enabling User sync?

                                Answer: B


                                NEW QUESTION # 193
                                ......

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