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| Section | Objectives |
|---|
| Reporting and Analytics | - Performance Measurement
- 1. ROI and attribution reporting
- 2. Campaign reporting
|
| Account Engagement Administration | - Configuration and Setup
- 1. Business Unit setup and hierarchy
- 2. User roles and permissions
- 3. Connector setup with Salesforce CRM
|
| Maintenance and Best Practices | - System Optimization
- 1. Data hygiene and governance
- 2. Integration best practices
|
| Marketing Automation | - Engagement Programs
- 1. Engagement Studio program design
- 2. Automation rules and triggers
|
| Email Marketing | - Email Creation and Delivery
- 1. Deliverability and compliance
- 2. Email templates and content creation
|
| Prospect Management | - Lead Lifecycle Management
- 1. Scoring and grading
- 2. Lifecycle stages and assignment rules
- Data Model and Segmentation
- 1. Prospects, lists, and tags
- 2. Dynamic and static lists
|
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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q188-Q193):
NEW QUESTION # 188
LenoxSoft uses a 3rd party webinar platform. They want to create an automated process using an engagement program that sends a different email based on whether or not a prospect has registered for a webinar.
What should a consultant configure in Marketing Cloud Account Engagement and Salesforce in order to meet this use case?
- A. Export the registration list from the webinar platform, import it into Marketing Cloud Account Engagement and use it as a recipient list for the engagement program.
- B. Create an engagement program for the webinar and use a Prospect Webinar trigger in the program to listen for the webinar registration.
- C. A Build a custom connector for the webinar platform and use a custom trigger in Engagement Studio to listen for the webinar registration,
- D. Create a marketing app extension for the webinar platform, add an activity type for webinar registrations, and use an External Activity trigger in Engagement Studio to listen for the webinar registration.
Answer: C
NEW QUESTION # 189
How can an interested lead that comes to Lenoxsoft's website and fills out the Contact Us form receive a follow-up email each time he or she submits?
- A. Send using a segmentation rule.
- B. Send using the form's completion actions.
- C. Use a dynamic list to use as a recipient list on an email send.
- D. Send using an automation rule
Answer: B
NEW QUESTION # 190
A Marketing Cloud Account Engagement customer uses a lot of landing pages for their lead generation strategy. They are creating a layout template and importing in HTML from their website to customize the look and feel of their landing pages. When placing a Marketing Cloud Account Engagement form on their Marketing Cloud Account Engagement landing page using this layout template, the form doesn't appear.
What could be the issue?
- A. The form HTML embed code in the layout template code was not used.
- B. The landing page on a browser with the cookies cleared was not tested.
- C. The same layout template on both the form and the landing page was not used.
- D. The %%content%% variable tag in the layout template code was missing.
Answer: D
NEW QUESTION # 191
Marketing is under pressure to provide their sales team with more leads. A Marketing Cloud Account Engagement administrator is looking at the Pipeline Dashboard Report in the B2B Marketing Analytics App and notices an extremely high number of prospects compared to Marketing Qualified Leads (MQLs).
Which two steps should increase the number of qualified leads being passed to sales?
Choose 2 answers
- A. Improve lead qualification efficiency by using automation rules for prospect assignment.
- B. Increase their scoring threshold to give the Sales team the most qualified leads.
- C. Increase gated content on the website to provide more scoring opportunities.
- D. Improve prospect data by adding fields to existing forms and making them required.
Answer: A,C
NEW QUESTION # 192
What should be used to match users between Salesforce and Marketing Cloud Account Engagement when enabling User sync?
- A. Marketing Cloud Account Engagement user ID
- B. Salesforce username
- C. User email address
- D. CRM ID
Answer: B
NEW QUESTION # 193
......
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