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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Weight	Objectives
Visitors and Prospects	8%	- Explain the differences between visitors and prospects - Explain how visitors are converted into prospects - Describe how prospects are tracked and identified
Account Engagement Forms, Form Handlers and Landing Pages	20%	- Describe how to use dynamic content - Explain how to create and publish landing pages - Explain how to create and configure Account Engagement forms - Describe how to use form handlers
Engagement Studio	17%	- Explain how to design and build Engagement Studio programs - Explain how to test and activate Engagement Studio programs - Describe how to use triggers, rules, and actions - Describe how to analyze Engagement Studio performance
Email Marketing	20%	- Explain how to use dynamic content in emails - Describe how to manage email templates - Describe how to manage email deliverability and compliance (CAN-SPAM, GDPR) - Explain how to analyze email performance metrics - Explain how to create and send emails
Lead Management	24%	- Explain how to use automation rules for lead management - Explain how to configure and manage scoring and grading - Describe how to manage prospects in the recycle bin - Describe how to set up and manage assignment rules
Administration	11%	- Explain how to configure Account Engagement settings - Describe how to configure and manage email sending domains - Describe how to manage users, roles, and permissions - Explain how to set up and manage connectors (e.g., Salesforce CRM)

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For candidates who prefer a more flexible and convenient option, Salesforce provides the MCAE-Con-201 PDF file, which can be easily printed and studied at any time. The PDF file contains the latest real Salesforce Certified Marketing Cloud Account Engagement Consultant (MCAE-Con-201) questions, and MCAE-Con-201 ensures that the file is regularly updated to keep up with any changes in the exam's content.

Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q195-Q200):

NEW QUESTION # 195
How long can it take for Custom Object in Marketing Cloud Account Engagement to sync with Salesforce

A. 1 hour
B. 10 minutes
C. 4 hours
D. 2 minutes, because that's the frequency of Marketing Cloud Account Engagement looking for changes in Salesforce

Answer: C

NEW QUESTION # 196
How are prospect that have started a wait step impacted when an entire engagement program is paused?

A. They will continue through the wait step until they hit the end of it and once the engagement program is resumed, the prospect will immediately move on to the next step even if the engagement program pause was shorter than the wait step.
B. They will NOT continue to progress through the wait step and once the egagement program is resumed, they will start the wait step from the beginning.
C. They will NOT continue to progress through the wait step and
once the engagement program is resumed the wait step will start where it left off.
D. They will continue to progress through the wait step until they hit the end of it and once the engagement program resumed, if it has been beyond the length of the wait step logic, the prospect will immediately move on to the next step.

Answer: B

NEW QUESTION # 197
LenoxSoft dispatches service technicians to customer locations when their hardware is malfunctioning. After a service call, a customer service satisfaction rating is recorded and stored on the Case object in Salesforce. The LenoxSoft marketing team would like to use a high (>8) rating to classify a prospect as "Satisfied." Satisfied customers need to be automatically added to a specific engagement program for future up-selling.
What process would accomplish this in Marketing Cloud Account Engagement?

A. Lookup field to copy the satisfaction rating from cases to contacts and map that field to Marketing Cloud Account Engagement prospects > Dynamic list where prospects match when the prospect has a satisfaction rating over 8 > Use the dynamic list as the recipient list on an engagement program
B. Marketing Cloud Account Engagement custom object mapped to the Case object > Dynamic list where prospects match when the Case prospect custom object has a satisfaction rating over 8 > Use the dynamic list as the recipient list on an engagement program
C. Marketing Cloud Account Engagement custom object mapped to the Case object > Static list and add all prospects whose Case prospect custom object has a satisfaction rating over 8 > Use the static list as the recipient list on an engagement program
D. Workflow to copy the satisfaction rating from cases to contacts and map that field to Marketing Cloud Account Engagement prospects > Static list and add prospects who have a satisfaction rating over 8 > Use the static list as the recipient list on an engagement program

Answer: B

NEW QUESTION # 198
Lenoxsoft is transitioning from their current marketing automation platform to Marketing Cloud Account Engagement. They have a landing page that they wish to migrate over to Marketing Cloud Account Engagement and need to understand what steps are involved in order to maintain the page's existing look and feel. What are the necessary first steps to migrate this landing page over to Marketing Cloud Account Engagement while maintaining the page's existing look and feel?

A. Import the HTML file into Marketing Cloud Account Engagement and apply it to the layout template
B. Import the HTML file into Marketing Cloud Account Engagement and apply it to the landing page
C. Create a Marketing Cloud Account Engagement landing page and import HTML from the landing page HTML
D. Create layout template and import HTML from the landing page URL

Answer: D

NEW QUESTION # 199
LenoxSoft is using three Marketing Cloud Account Engagement Business Units: United States, South America and Canada. The marketing team for each business unit wants to ensure only certain relevant opportunities sync to their business unit.
What should be configured in order to meet this requirement?

A. Marketing data sharing rules on contact roles
B. Marketing data sharing rules on prospects
C. Marketing data sharing rules on opportunities
D. Marketing data sharing rules on accounts

Answer: C

NEW QUESTION # 200
......

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