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>> Data-Cloud-Consultant日本語版テキスト内容 <<
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質問 # 97
A financial services firm specializing in wealth management contacts a Data 360 Consultant with an Identity Resolution request. The company wants to enhance its strategy to better manage individual client profiles within family portfolios.
Family members often share addresses and sometimes phone numbers but have distinct investment preferences and financial goals. The firm aims to avoid blending individual family profiles into a single unified profile to maintain personalized service and accurate financial advice.
Which Identity Resolution strategy should the consultant put in place?
正解：C
解説：
Identity Resolution should use sufficiently discriminating criteria to prevent false-positive profile consolidation. Salesforce match rules can combine Individual attributes, such as first and last name, with Contact Point attributes such as email, phone, or address. All criteria within a particular match rule must be satisfied before that rule produces a match. Because members of the same household can legitimately share addresses and phone numbers, relying on either attribute alone creates a substantial risk of merging different people. Adding Individual-level criteria alongside contact-point criteria makes the rule more precise and preserves separate client profiles. Salesforce explicitly recommends adding criteria when matching accuracy is the priority. Therefore, C provides the strongest identity-resolution design for this wealth-management scenario.
質問 # 98
To import campaign members into a campaign in Salesforce CRM, a user wants to export the segment to Amazon S3. The resulting file needs to include the Salesforce CRM Campaign ID in the name.
What are two ways to achieve this outcome?
Choose 2 answers
正解：A、B
解説：
Explanation
The two ways to achieve this outcome are A and C. Include campaign identifier in the activation name and include campaign identifier in the filename specification. These two options allow the user to specify the Salesforce CRM Campaign ID in the name of the file that is exported to Amazon S3. The activation name and the filename specification are both configurable settings in the activation wizard, where the user can enter the campaign identifier as a text or a variable. The activation name is used as the prefix of the filename, and the filename specification is used as the suffix of the filename. For example, if the activation name is
"Campaign_123" and the filename specification is "{segmentName}_{date}", the resulting file name will be
"Campaign_123_SegmentA_2023-12-18.csv". This way, the user can easily identify the file that corresponds to the campaign and import it into Salesforce CRM.
The other options are not correct. Option B is incorrect because hard coding the campaign identifier as a new attribute in the campaign activation is not possible. The campaign activation does not have any attributes, only settings. Option D is incorrect because including the campaign identifier in the segment name is not sufficient.
The segment name is not used in the filename of the exported file, unless it is specified in the filename specification. Therefore, the user will not be able to see the campaign identifier in the file name.
質問 # 99
A Data Cloud consultant recently discovered that their identity resolution process is matching individuals that share email addresses or phone numbers, but are not actually the same individual.
What should the consultant do to address this issue?
正解：D
解説：
Explanation
Identity resolution is the process of linking source profiles from different data sources into unified individual profiles based on match and reconciliation rules. If the identity resolution process is matching individuals that share email addresses or phone numbers, but are not actually the same individual, it means that the match rules are too loose and need to be refined. The best way to address this issue is to create and run a new ruleset with stricter matching criteria, such as adding more attributes or increasing the match score threshold. Then, the consultant can compare the two rulesets to review and verify the results, and see if the new ruleset reduces the false positives and improves the accuracy of the identity resolution. Once the new ruleset is approved, the consultant can migrate to the new ruleset and delete the old one. The other options are incorrect because modifying the existing ruleset can affect the existing unified profiles and cause data loss or inconsistency.
Creating and running a new ruleset with fewer matching rules can increase the false negatives and reduce the coverage of the identity resolution. References: Create Unified Individual Profiles, AI-based Identity Resolution: Linking Diverse Customer Data, Data Cloud Identiy Resolution.
質問 # 100
After a predictive model is activated in Data 360, where are the resulting scores or predictions typically stored for use in segmentation?
正解：D
解説：
The AI pattern works when the model is grounded in appropriate Data 360 data and its outputs can be operationalized safely. As an attribute on a related data model object (DMO) fits because predictions or generative experiences are only useful when the data is representative, governed, and connected to Salesforce execution patterns such as scoring jobs, Flow, or grounded retrieval. The distractors fall short because they either move the problem into the wrong system, add needless duplication, ignore Data 360 object relationships, or rely on a feature built for a different lifecycle stage. In a real implementation, those choices usually create brittle pipelines, stale data, security exposure, or segments that look correct on paper but fail when activated. Thinking like an architect, the selected option places the logic where Data 360 can govern it and reuse it reliably. This is the nuance exam questions often test: the platform capability must match both the technical layer and the business timing requirement, not just sound related to data.
質問 # 101
A company stores customer data in Marketing Cloud and uses the Marketing Cloud Connector to ingest data into Data 360. Where does a request for Data Deletion or Right to Be Forgotten get submitted?
正解：A
解説：
The governance lens is least privilege, purpose limitation, and honoring privacy operations against the individual profile. Through Consent API supports the governance requirement because Data 360 implementations should minimize unnecessary access, avoid over-collection, and process deletion or consent requests at the profile level where Salesforce expects them. The safest design is explicit, auditable, and limited to the business purpose. The distractors fall short because they either move the problem into the wrong system, add needless duplication, ignore Data 360 object relationships, or rely on a feature built for a different lifecycle stage. In a real implementation, those choices usually create brittle pipelines, stale data, security exposure, or segments that look correct on paper but fail when activated. Thinking like an architect, the selected option places the logic where Data 360 can govern it and reuse it reliably. This is the nuance exam questions often test: the platform capability must match both the technical layer and the business timing requirement, not just sound related to data.
質問 # 102
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