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Salesforce MCE-Con-201 Exam Syllabus Topics:

SectionObjectives
Topic 1: Tracking, Reporting, and Optimization- Optimization practices
  • 1. Deliverability best practices
    • 2. A/B testing concepts
      - Analytics and reporting
      • 1. Campaign performance analysis
        • 2. Email tracking metrics
          Topic 2: Data Management and Integration- Integration concepts
          • 1. Salesforce CRM integration
            • 2. API integrations
              - Data Extensions and Contact Builder
              • 1. Data modeling and relationships
                • 2. Import and extract activities
                  Topic 3: Email Marketing and Content Creation- Personalization and dynamic content
                  • 1. AMPscript basics
                    • 2. Dynamic content rules
                      - Email Studio capabilities
                      • 1. Email design and content building
                        • 2. Content Builder assets and management
                          Topic 4: Marketing Cloud Core Concepts- Customer engagement fundamentals
                          • 1. Data model concepts (Contacts, Subscribers, Leads)
                            • 2. Marketing Cloud architecture overview
                              Topic 5: Automation and Journey Orchestration- Automation Studio
                              • 1. Data extension automation processes
                                • 2. Automation workflows
                                  - Journey Builder
                                  • 1. Decision splits and engagement steps
                                    • 2. Journey configuration and entry sources

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                                      Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions (Q27-Q32):

                                      NEW QUESTION # 27
                                      How could LenoxSoft benefit from Engage Reports?

                                      Answer: B


                                      NEW QUESTION # 28
                                      The sales team wants marketing to automatically nurture current customers who are up for renewal in 60 days in an ongoing basis. Which two actions would be needed to nurture the prospects?
                                      Choose 2 answers

                                      Answer: A,C


                                      NEW QUESTION # 29
                                      How can an interested lead that comes to Lenoxsoft's website and fills out the Contact Us form receive a follow-up email each time he or she submits?

                                      Answer: A


                                      NEW QUESTION # 30
                                      You have several white papers on your website, but you want to start gateing those and gather more and more details about prospects as they download the white papers. What is the best way to achieve this?

                                      Answer: D


                                      NEW QUESTION # 31
                                      It is possible for prospect to have less than 0 score

                                      Answer: A


                                      NEW QUESTION # 32
                                      ......

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