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Salesforce Marketing-Cloud-Personalization Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Sitemap18%- Overview and best practices
- Catalog and page mapping
- Unified customer profile
- Web SDK implementation
- Content zones
Topic 2: Activation18%- Content creation and management
- Delivery channels
- Personalization campaigns
- Campaign testing and optimization
Topic 3: Solution Overview16%- Core components of standard implementation
- Definition of Marketing Cloud Personalization
- Product terminology
- Business value of real-time interaction management
- Typical use cases
Topic 4: Setup & Administration6%- User attributes management
- Initial setup process
- Identity system configuration
Topic 5: Data Integration14%- Event API
- Data flows in and out of the system
- ETL feed system
- Salesforce Connector
Topic 6: Segmentation18%- Reporting and analytics
- Segment rules
- Segment overview
- Segment export
- Journey Builder segment listener
- Filters and goals
Topic 7: Einstein Capabilities10%- Recipe ingredients
- Einstein recipes

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Salesforce Marketing Cloud Personalization Accredited Professional Exam Sample Questions (Q58-Q63):

NEW QUESTION # 58
Which two success metrics can a company achieve with Marketing Cloud Personalization on their web channel?

Answer: B,D

Explanation:
Increase in Conversion Rate: Marketing Cloud Personalization enables targeted and dynamic recommendations, driving higher conversion rates.
Increase in Revenue: By improving engagement and personalization, it directly impacts overall revenue.
Salesforce Marketing Cloud Personalization Success Metrics Guide.


NEW QUESTION # 59
Which feature allows a business user to overlay campaign creation and editing directly on their website?

Answer: D


NEW QUESTION # 60
ETL feeds must follow explicit specifications and require which type of file format?

Answer: A

Explanation:
ETL feeds inInteraction Studiomust adhere to explicit specifications and require theCSV (Comma-Separated Values)file format.
* This format is widely used due to its simplicity and compatibility with most systems.
* The ETL process ingests data such as catalog updates or behavioral information via CSV files.
References:
* Salesforce Interaction Studio Documentation - ETL File Specifications


NEW QUESTION # 61
How many days after the date of upload will files be deleted from the SFTP?

Answer: B


NEW QUESTION # 62
What is the Marketing Cloud Personalization terminology for the collection of products and content as well as related categories, and tags - such as brand, gender, style, keyword, and author?

Answer: B


NEW QUESTION # 63
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