Salesforce Marketing-Cloud-Account-Engagement-Specialist Practical Information | Marketing-Cloud-Account-Engagement-Specialist Valid Exam Preparation

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Salesforce Marketing-Cloud-Account-Engagement-Specialist Exam Overview:

Certification Vendor:	Salesforce
Exam Name:	Salesforce Certified Marketing Cloud Account Engagement Specialist
Exam Number:	Marketing-Cloud-Account-Engagement-Specialist
Exam Duration:	90 minutes
Available Languages:	English
Passing Score:	65%
Related Certifications:	Salesforce Certified Marketing Cloud Account Engagement Consultant
Certificate Validity Period:	2 years
Exam Price:	$200 USD
Exam Format:	Scenario-based questions, Multiple choice
Real Exam Qty:	60
Recommended Training:	Salesforce Trailhead Learning Path
Exam Registration:	Salesforce Trailhead Academy
Sample Questions:	Salesforce Marketing-Cloud-Account-Engagement-Specialist Sample Questions
Exam Way:	Online proctored or in-person at authorized test centers
Pre Condition:	6–12 months of hands-on experience with Marketing Cloud Account Engagement platform; practical experience building and executing marketing workflows
Official Syllabus URL:	https://trailhead.salesforce.com/credentials/marketing-cloud-account-engagement-specialist

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Marketing-Cloud-Account-Engagement-Specialist Valid Exam Preparation - Marketing-Cloud-Account-Engagement-Specialist Reliable Test Syllabus

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Salesforce Marketing-Cloud-Account-Engagement-Specialist Exam Syllabus Topics:

Topic	Details
Topic 1	Email Marketing:This section of the exam measures skills of an Email Marketing Specialist and tests the candidate’s ability to differentiate between standard emails and templates. It covers scenarios involving the capabilities and use cases of email within Account Engagement and explains how to analyze email reporting metrics to assess performance and engagement levels.
Topic 2	Engagement Studio:This section of the exam measures skills of a Marketing Automation Specialist and covers how to build and manage automated marketing programs. Candidates need to distinguish between the various components that make up an engagement program and understand the process for updating a program, including how to modify its assets effectively.
Topic 3	Visitors and Prospects: This section of the exam measures the skills of a Marketing Associate and covers the foundational relationship between anonymous visitors and identified prospects in Account Engagement. It includes understanding how visitors convert into prospects and how to apply the right actions using Prospect Audits. Candidates should be able to interpret prospect data and take appropriate steps based on their activity and engagement level.
Topic 4	Lead Management:This section of the exam measures skills of a Lead Generation Specialist and evaluates knowledge of automation and segmentation tools used in managing leads. Topics include automation rules, dynamic and static lists, completion actions, segmentation rules, and page actions. It also involves understanding scoring and grading models and how they contribute to lead qualification. Custom redirects and their use in tracking engagement are also part of this domain.

Salesforce Marketing Cloud Account Engagement Specialist Sample Questions (Q105-Q110):

NEW QUESTION # 105
Which two list types could be used as a recipient list on a list email send? Choose 2 answers

A. Static list
B. Dynamic list
C. Archived list
D. Test list

Answer: A,B

Explanation:
The two list types that could be used as a recipient list on a list email send are static list and dynamic list. A static list is a list of prospects that can be manually added or removed, or updated by automation tools. A static list does not change unless the user or the automation tool modifies it13. A dynamic list is a list of prospects that automatically updates based on the criteria that the user defines. A dynamic list adds or removes prospects who match or do not match the criteria in real time14. Both static and dynamic lists can be used to segment prospects and send targeted email campaigns to them15. The other list types, such as archived list, test list, public list, and CRM visible list, are not suitable for sending list emails, as they have different purposes and limitations

NEW QUESTION # 106
The Marketing Cloud Account Engagement prospect audit capabilities can list all the data that was obtained by Marketing Cloud Account Engagement and how the data changes as the prospect interact with your emails, website, and CRM sync.

A. True
B. False

Answer: A

Explanation:
Explanation
The Marketing Cloud Account Engagement prospect audit capabilities can list all the data that was obtained by Marketing Cloud Account Engagement and how the data changes as the prospect interact with your emails, website, and CRM sync. This is true because the prospect audit table displays details about changes to the prospect record, such as field changes, list changes, assignments, form errors, email opens, link clicks, page views, CRM syncs and more.

NEW QUESTION # 107
An engagement studio action step is scheduled to send an email on March 20th.
What should happen to the prospects who reach this step after that scheduled day?

A. A prospect arriving after the send date will skip the Send Email step.
B. A Prospect arriving after the send date will be sent the email.
C. A Prospect arriving after the send date will be removed from the program.
D. A prospect arriving after the send date will remain on the step until a new send date is set

Answer: B

Explanation:
When an engagement studio action step is scheduled to send an email on a specific date, it means that the email will be sent to all prospects who reach that step on or after that date. Therefore, a prospect arriving after the send date will be sent the email (D). The prospect will not remain on the step until a new send date is set (A), skip the Send Email step (B), or be removed from the program . References: Work with Time and Pauses in Engagement Studio

NEW QUESTION # 108
What is a difference between a dynamic list and a static list?

A. You can add an action to a dynamic list that will trigger when a prospect is added but you cannot add an action to trigger on a static list when a prospect is added
B. Dynamic lists are retroactive while a static list cannot be retroactive
C. You cannot manually update list membership of a static list but you can manually update list membership of a dynamic list
D. You cannot manually update list membership of a dynamic list but you can manually update list membership of a static list

Answer: D

Explanation:
The difference between a dynamic list and a static list is that you cannot manually update list membership of a dynamic list but you can manually update list membership of a static list. A list is a collection of prospects that you can use to segment your audience, send emails, or perform other actions. A dynamic list is a list that automatically populates with prospects who match the criteria you set. A static list is a list that you manually populate with prospects or import from a file. A dynamic list is constantly updated, so prospects are added or removed from the list as they meet or no longer meet the criteria. A static list is not updated automatically, so you can add or remove prospects from the list as you wish. You cannot manually update list membership of a dynamic list, because the list is controlled by the criteria. You can manually update list membership of a static list, because the list is controlled by you

NEW QUESTION # 109
New prospects match a dynamic lists rule criteria. This dynamic list is used as a recipient list on an engagement studio program.
What will happen to the new prospects if the program is currently running and the prospects have not run through the engagement studio program before?

A. The prospects are added to the program, but wait for a user to manually select them to process.
B. The prospects are added to the program and automatically start processing through the program.
C. The prospects remain on the list, but are NOT added to the program until the next day.
D. The prospects are added to the program, but do NOT start processing until the program is paused and restarted.

Answer: B

Explanation:
Explanation
The correct answer is that the prospects are added to the program and automatically start processing through the program. This is because dynamic lists are constantly updated based on the criteria that you define, and if a dynamic list is used as a recipient list on an engagement studio program, any new prospects that match the criteria will be added to the program as soon as they are synced to Marketing Cloud Account Engagement.
They will not wait for the program to be paused, restarted, or manually selected. They will start from the first step of the program and follow the path according to their actions and rules

NEW QUESTION # 110
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