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Salesforce Advanced-Cross-Channel Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Distributed Marketing
Topic 2: Cross-Channel Marketing Strategies and Tactics		- Campaign planning - Multi-touch attribution - Channel selection
Topic 3: Integrating and Optimizing Marketing Campaigns Across Channels		- API integrations - Data synchronization - Campaign automation
Topic 4: Einstein for Marketing Cloud	22.5%
Topic 5: Social Studio
Topic 6: Mobile (SMS/Push)
Topic 7: Leveraging Customer Data and Analytics for Personalization		- Data management - Segmentation - Predictive modeling
Topic 8: Measuring and Reporting on Cross-Channel Marketing Performance		- KPI selection - Dashboarding - Data visualization
Topic 9: Aligning Cross-Channel Marketing with Business Objectives		- Goal setting - Change management - Stakeholder management
Topic 10: Interaction Studio
Topic 11: Journey Orchestration
Topic 12: Ad Studio
Topic 13: Triggers

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Salesforce Advanced Cross Channel Accredited Professional Sample Questions (Q78-Q83):

NEW QUESTION # 78
Which social network(s) support lead capture in Ad Studio?

A. Facebook
B. Instagram
C. Twitter
D. Google Adwords
E. Linkedin 2%

Answer: A

NEW QUESTION # 79
What is the fastes way to add a classification to a post?

A. Classification cannot be added to a post
B. Macro
C. Add classification manually to each post.

Answer: B

NEW QUESTION # 80
Can Social Studio's Sentiment Model be customized? 01m 05s

A. No, the sentiment is driven by Einstein calculations.
B. Yes, customization options are available in Admin
C. No, this is a managed service provided by only by Salesforce.
D. Yes, after you have loaded your Twitter certification number.

Answer: A

NEW QUESTION # 81
Events and journeys have a close relationship. When a contact takes action with a marketing message or system, Marketing Cloud creates an event instance with associated properties.
Which are three methods in which Entry Events initiate journeys in Journey Builder?

A. Changes to a contact's attributes
B. Status change through contact deletion operation
C. Data retention policies
D. Data-modifications to a contact's profile information
E. Contact actions in response to marketing messages

Answer: A,C,E

NEW QUESTION # 82
What three reasons explain why an SMS message may fail to reach a mobile device?

A. The number used to send the SMS was a landline
B. The mobile device has a low battery.
C. The mobile device is powered off
D. The user is out of range of cellular networks
E. The user is currently on a call.

Answer: A,C,D

NEW QUESTION # 83
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