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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Data Management18%- Configure custom fields and objects
- Implement data segmentation strategies
- Manage data imports and exports
- Set up duplicate management and data quality rules
- Design and implement data schemas
- Configure CRM sync and field mappings
Topic 2: Lead Generation and Nurturing17%- Build nurture programs and drip campaigns
- Create grading rules and segmentation
- Design and configure landing pages and forms
- Configure progressive profiling
- Implement lead capture and scoring models
Topic 3: Account Engagement Setup15%- Implement folder structure and naming conventions
- Set up tracking and analytics configurations
- Set up user roles and permissions
- Configure Business Units and security settings
- Configure IP warming and deliverability settings
Topic 4: Discovery and Scoping15%- Conduct gap analysis
- Assess current marketing technology stack
- Define project scope and success metrics
- Understand business objectives and requirements
- Identify key stakeholders and decision-makers
Topic 5: Automation and Campaigns17%- Create completion actions and decision points
- Implement multi-channel journey orchestration
- Build automation rules and engagement programs
- Monitor and optimize automation performance
- Configure CRM campaigns and campaign influences
Topic 6: Email Marketing18%- Create and manage subscriber lists
- Design responsive email templates
- Implement preference centers and unsubscribe management
- Configure email authentication (DKIM, SPF, DMARC)
- Implement dynamic content and personalization
- Optimize email deliverability

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q219-Q224):

NEW QUESTION # 219
You are creating a new series of pay per click ads and want to track where a prospect originates when they arrive at your website. How would you set this up?

Answer: A


NEW QUESTION # 220
If someone opt-out's do we need to delete this Prospect record?

Answer: B


NEW QUESTION # 221
LenoxSoft has a grading profile for business units in both United States and Canada. Both profiles contain options for the industry field and several prospects with the grade of "A". What do we know about LenofSoft current grading strategy?

Answer: D


NEW QUESTION # 222
Which one is not an email template you can create in Marketing Cloud Account Engagement? [Choose one answer]

Answer: C


NEW QUESTION # 223
LenoxSoft wanted to deduct a prospect's score by 100 points if they visited their careers page on the website, what would be the best recommendation to implement?

Answer: C


NEW QUESTION # 224
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