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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Administration	11%	- Describe how to configure and manage email sending domains - Explain how to configure Account Engagement settings - Describe how to manage users, roles, and permissions - Explain how to set up and manage connectors (e.g., Salesforce CRM)
Topic 2: Engagement Studio	17%	- Explain how to design and build Engagement Studio programs - Explain how to test and activate Engagement Studio programs - Describe how to use triggers, rules, and actions - Describe how to analyze Engagement Studio performance
Topic 3: Lead Management	24%	- Describe how to manage prospects in the recycle bin - Explain how to use automation rules for lead management - Explain how to configure and manage scoring and grading - Describe how to set up and manage assignment rules
Topic 4: Email Marketing	20%	- Explain how to analyze email performance metrics - Explain how to create and send emails - Describe how to manage email templates - Describe how to manage email deliverability and compliance (CAN-SPAM, GDPR) - Explain how to use dynamic content in emails
Topic 5: Account Engagement Forms, Form Handlers and Landing Pages	20%	- Describe how to use dynamic content - Explain how to create and publish landing pages - Describe how to use form handlers - Explain how to create and configure Account Engagement forms
Topic 6: Visitors and Prospects	8%	- Explain the differences between visitors and prospects - Describe how prospects are tracked and identified - Explain how visitors are converted into prospects

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q123-Q128):

NEW QUESTION # 123
How many Social Posting Connectors is it possible to create

A. Many but only one type
B. You can create as many Social Posting connectors as you want
C. One each type
D. You can't use any Social Posting connector

Answer: B

NEW QUESTION # 124
What type of fields are not supported by the Marketing Cloud Account Engagement sync

A. External Lookup Relationship
B. Date/Time
C. Geolocation
D. Time
E. Date/Time
F. Text Area (Rich)
G. Lookup Relationship
H. Formula

Answer: A,C,F,G,H

NEW QUESTION # 125
What factors are involved in determining email deliverability?

A. Sender Policy Framework (SPF)
B. CAN-SPAM
C. Sender ID
D. Domain Keys
E. Whitelist

Answer: A,B,D

NEW QUESTION # 126
Lenoxsoft currently has prospect data in another email-sending platform, and they want to migrate it over to Marketing Cloud Account Engagement. The system has a list of mailable prospects and a list of unmailable prospects who unsubscribed/opted-out that do NOT exist in Salesforce. The marketing team wants to make sure that they stay complaint with the permission-based Marketing Policy while maintaining their database of unsubscribed/opted out prospects when they migrate this data over to Marketing Cloud Account Engagement.
How should the data be imported?

A. Import only the list of mailable prospects in Marketing Cloud Account Engagement.
B. Import unavailable prospects in Marketing Cloud Account Engagement; perform permission pass.
C. Import unmailable prospects in Marketing Cloud Account Engagement; mark as global opt-out.
D. Import all prospect data and create a suppression list.

Answer: C

NEW QUESTION # 127
How many CRM connectors can be active simultaneously in Marketing Cloud Account Engagement?

A. One
B. There are no restrictions about that
C. Many, but only Salesforce
D. One each type

Answer: A

NEW QUESTION # 128
......

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