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| Section | Weight | Objectives |
|---|
| Topic 1: Planning and Strategy | 26% | - Identify business KPIs and successfully translate these into optimization goals given key business requirements - Identify opportunities for testing based on business KPIs and data analysis - Describe appropriate analytics reporting sources (Target or Adobe Analytics) - Describe how variables impact an activity - Construct test hypotheses based on a given scenario - Given a scenario, assess audience requirements - Identify hypothesis elements - Describe KPI-based primary and secondary success metrics
|
| Topic 2: Analyzing and Reporting | 16% | - Draw insights from data - Interpret activity reporting results - Make data-driven recommendations based on analysis
|
| Topic 3: Troubleshooting and Optimization | 8% | - Optimize activity performance based on results - Identify and resolve common implementation issues - Implement best practices for ongoing optimization
|
| Topic 4: Configuring, Executing, and Managing | 50% | - Build audiences, define goals, conduct QA, and manage activities within Adobe Target - Utilize Automated Personalization (AP) and Recommendations appropriately - Create and manage experiences using both composers - Choose between Visual Experience Composer (VEC) and Form-Based Composer - Apply procedures to launch A/B, XT (Experience Targeting), and MVT (Multivariate Test) activities
|
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Adobe Target Business Practitioner Professional Sample Questions (Q23-Q28):
NEW QUESTION # 23
If a visitor does not see the Auto-Target activity and converts, does the conversion count in the activity report?
- A. Only if the visitor sees the activity within the same session, the conversion is counted.
- B. Conversions are counted, but they are assigned to a separate "unseen conversions" metric within the activity.
- C. No, only visitors who qualify for and view the Auto-Target activity are counted in reporting.
- D. Yes, all conversions from that visitor are attributed to the Auto-Target activity.
Answer: C
NEW QUESTION # 24
What are common challenges in analyzing A/B Test results? (Select two.)
- A. High lift variance
- B. Missing engagement metrics
- C. Low sample size
- D. Overlapping audience segments
Answer: C,D
NEW QUESTION # 25
Which setting allows you to track a custom success metric in an activity?
- A. Experience QA
- B. Audience Filters
- C. Metrics Dashboard
- D. Goals and Settings
Answer: D
NEW QUESTION # 26
Management at a subscription-based service is concerned about the churn rate among its existing customers. After analyzing customer data, they notice that users who do not engage with the latest content have a higher likelihood of canceling their subscriptions. What optimization strategies in Adobe Target could address this issue?
- A. Implement a gamification feature on the website
- B. Increase the subscription prices for premium content
- C. Launch a social media campaign to attract new users
- D. Test variations of the content recommendation algorithm
Answer: D
NEW QUESTION # 27
An Adobe Target Business Practitioner is tasked with implementing an Exit Intent Pop-Up on a specific website page using Adobe Target. The objective is to measure user interactions effectively by combining the number of users who click on the pop-up and also view a success page. How can the Business Practitioner create the success metric so that both the click on the pop-up and the subsequent view of a specific page are part of a single conversion goal, considering Adobe Analytics will be used as a reporting source?
- A. Set up two separate conversion goals in Adobe Target, one for "clicked element" and another for
"viewed page." - B. Create a Calculated Metric based on "clicked element & viewed page" in Adobe Analytics and then utilize it as a goal in Adobe Target.
- C. Utilize Adobe Target's out-of-the-box metrics without customization for a combined conversion goal.
- D. Implement a custom JavaScript function through Adobe Target to manually track clicks and views on the pop-up and success page.
Answer: B
NEW QUESTION # 28
......
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