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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Education Cloud Settings and Configuration | 20% | - Describe the capabilities of Education Cloud - Determine the correct settings and configuration for a deployment - Explain the Education Cloud architecture and concepts - Explain how to set up and configure an Education Cloud org |
| Topic 2: Stakeholder Management and Ecosystem | 5% | - Explain the Education Cloud Ecosystem - Identify the appropriate stakeholders for a project |
| Topic 3: Student Success and Support | 22% | - Explain Advising data model and relationships - Configure Student Success - Determine the correct tools and methods to support Student Success and Support |
| Topic 4: Advancement | 11% | - Explain Advancement data model and relationships - Determine the correct tools and methods to support Advancement operations |
| Topic 5: Recruitment and Admissions | 17% | - Explain Student data model and relationships - Determine the correct tools and methods to support Recruitment and Admissions - Configure Recruitment and Admissions |
| Topic 6: Education Cloud Integration and Data Management | 15% | - Describe data management considerations - Determine integration patterns for an Education Cloud implementation - Explain data migration strategies |
| Topic 7: Analytics and Einstein for Education Cloud | 10% | - Describe Education Einstein capabilities - Determine reporting and analytics solutions for an Education Cloud implementation |
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NEW QUESTION # 137
An institution has centralized email communications for alumni. Departments across the university should only be able to view their team's content.
What should a consultant recommend to meet this requirement?
Answer: B
Explanation:
Marketing Cloud Business Unit is a solution that the consultant can recommend to meet the requirement of centralizing email communications for alumni and allowing departments across the university to only view their team's content. Marketing Cloud Business Unit is a feature that allows users to segment their Marketing Cloud account into separate units based on different criteria, such as brands, regions, products, or teams. Marketing Cloud Business Unit can be used to control access to data, content, subscribers, reports, and settings for each unit. Marketing Cloud Business Unit can help the university create a centralized email communication strategy for alumni while maintaining data security and visibility for each department. Salesforce Data Management Platform, Einstein Account-Based Marketing, and Pardot Business Unit are not solutions that can meet the requirement of centralizing email communications for alumni and allowing departments across the university to only view their team's content. Reference:
https://help.salesforce.com/s/articleView?id=sf.mc_overview_business_units.htm&type=5
https://trailhead.salesforce.com/en/content/learn/modules/marketing-cloud-basics/marketing-cloud-basics-business-units
NEW QUESTION # 138
University department staff members want to track communication efforts and attendance for the annual commencement ceremony. They need to report on the engagement results of different types of communication methods (email, printed invitations, and so forth).
Which of these features should the consultant recommend?
Answer: A
Explanation:
The consultant should recommend Campaign Member Status as a feature to track communication efforts and attendance for the annual commencement ceremony and report on the engagement results of different types of communication methods for the university department staff members. Campaign Member Status is a feature that allows users to define and track the status or response of a campaign member for a specific campaign, such as Sent, Opened, Clicked, or Attended. Campaign Member Status can help the university department staff members track communication efforts and attendance for the annual commencement ceremony and report on the engagement results of different types of communication methods by using features such as custom statuses, member status values, or campaign reports. Salesforce Inbox, Campaign Influence, or Marketing Cloud are not features that can track communication efforts and attendance for the annual commencement ceremony and report on the engagement results of different types of communication methods for the university department staff members. Reference:
https://help.salesforce.com/s/articleView?id=sf.campaigns_member_status.htm&type=5
https://trailhead.salesforce.com/en/content/learn/modules/campaign_basics/campaign_basics_member_status
NEW QUESTION # 139
The advancement team uses Salesforce for its fundraising operations. The team wants a tool to help determine whether they will meet the campaign goal.
Which analytics tool should the consultant recommend?
Answer: B
Explanation:
The consultant should recommend Einstein Prediction Builder for the advancement team to create a tool that helps determine whether they will meet the campaign goal. Einstein Prediction Builder allows users to create custom predictions based on their Salesforce data, such as predicting the likelihood of a donor giving a certain amount or reaching a certain level of engagement. Campaign Influence is a feature that tracks how campaigns influence opportunities, not campaign goals. Tableau Prep Conductor is a tool that automates and schedules data preparation flows, not predictions. Reference:
https://help.salesforce.com/s/articleView?id=sf.bi_einstein_prediction_builder.htm&type=5
https://help.salesforce.com/s/articleView?id=sf.campaigns_influence.htm&type=5
https://help.tableau.com/current/prep/en-us/prep_conductor.htm
NEW QUESTION # 140
A college wants to expand Its existing Salesforce environment to include adviser Link. Students will need to create and edit appointments with their advisor.
Which two Customer Community licenses can be used which Advisor Link?
Answer: B,D
Explanation:
Customer Community Plus and Customer Community Plus Login are two Customer Community licenses that can be used with Advisor Link. Customer Community Plus is a license type that enables users to access Advisor Link features such as early alerts, appointments, and program plans from a portal. Customer Community Plus Login is a variation of Customer Community Plus that is based on logins rather than users.
CustomerCommunity and Customer Community Login are not license types that can be used with Advisor Link. References:
https://help.salesforce.com/s/articleView?id=sf.eda_advisor_link_requirements.htm & type=5
https://help.salesforce.com/s/articleView?id=sf.users_license_types_communities.htm & type=5
NEW QUESTION # 141
The School of Engineering is interested in a Salesforce email marketing tool that scores email activity from campaigns and mass communications, as well as individual emails sent from recruiters. Recruiters want the flexibility to send emails from their Outlook account or from Salesforce. The marketing director wants recruiters to use branded email templates.
Which solution should the consultant recommend?
Answer: B
Explanation:
Explanation
Email Studio is a Salesforce email marketing tool that allows users to create, send, and track personalized email campaigns and mass communications1. Email Studio also provides features such as email scoring, which measures the engagement level of each email recipient based on their actions, such as opening, clicking, or unsubscribing2. Salesforce Inbox is a Salesforce tool that integrates email applications such as Outlook with Salesforce, allowing users to access CRM data and features from their email inbox3. Salesforce Inbox also enables users to send emails from their Outlook account or from Salesforce using branded email templates4.
Account Engagement is a Salesforce tool that provides insights and recommendations for sales reps to engage with their accounts based on AI analysis of email activity, web activity, and CRM data5. However, Account Engagement is not an email marketing tool that can score email activity from campaigns and mass communications. Salesforce Engage is a Salesforce tool that allows users to create personalized email campaigns using Marketing Cloud templates and track the responses in real time6. However, Salesforce Engage does not integrate with Outlook or allow users to send emails from their email inbox.
References:
1: Email Studio Overview - Salesforce
2: Email Scoring Basics - Salesforce
3: Salesforce Inbox Overview - Salesforce
4: Use Email Templates in Inbox - Salesforce
5: Account Engagement Overview - Salesforce
6: Engage Campaigns Overview - Salesforce
NEW QUESTION # 142
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