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| Topic | Details |
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| Topic 1 | - Reporting, Metrics, and Analytics: Technical setup requirements and reporting methods are the key sub-topics here.
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| Topic 2 | - Personalizing the Prospect Experience: This topic is about creating personalized experiences for prospects. It includes strategies for consent management and recommendations to enhance the overall prospect experience.
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| Topic 3 | - Evaluation: The assessment and recommendation process is key to this topic. It covers sub-topics such as analyzing and recommending paths forward, designing strategies to identify customer needs, and staying up-to-date with marketing trends and tools.
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| Topic 4 | - Sales Emails and Alerts: This topic covers the configuration and benefits of Sales Emails and Alerts.
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| Topic 5 | - Lead Management: This topic covers the development and recommendation of lead generation strategies, including the classification of prospects and the routing of qualified and unqualified leads.
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| Topic 6 | - Account Configuration: This topic focuses on the technical side, including the implications of technical setup and data migration. It also covers the important issue of maintaining data integrity during the migration process and the development of a usage governance plan.
|
Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q187-Q192):
NEW QUESTION # 187
LenoxSoft has two Marketing Cloud Account Engagement accounts: Account A and Account B. Both accounts are syncing with the same Salesforce org. Their marketing teams have consolidated and have decided to merge Account B into Account A.
What action should they take to successfully complete the migration?
- A. Get a brand new Marketing Cloud Account Engagement org and migrate both Account A and Account B into it.
- B. Manually rebuild any automations built in Account B in Account A.
- C. Include prospect activity history from Account B in their prospect import if they want to retain it.
- D. Export existing custom field mappings to import desired fields into Account A.
Answer: B
Explanation:
https://help.salesforce.com/articleView?id=000318300 & type=1 & mode=1
NEW QUESTION # 188
LenoxSoft sends a list email to the "2019 Tradeshow" list, and does not use a suppression list. The next day, an account manager wants to know why his prospect did not receive the email even though they were a member of the list.
What could have prevented this prospect from receiving the list email?
- A. A second prospect with the same email address received the email under "allow multiple prospects with the same email address.'
- B. The prospect already received the email already received another Marketing Cloud Account Engagement email within the past business day, based on the account's business hours.
- C. The Dedicated IP address was not warmed up appropriately before the email was scheduled.
- D. The prospect was no longer a member of the "2019 Tradeshow" list used for the email send.
Answer: A
NEW QUESTION # 189
You are creating a new series of pay per click ads and want to track where a prospect originates when they arrive at your website. How would you set this up?
- A. Create a custom redirect for each pay per click ad and use an automation rule to add the prospects to a list
- B. Create a Marketing Cloud Account Engagement campaign for each pay per click ad and place the tracking code on the landing page
- C. Create a custom redirect for each pay per ad click and and select a Marketing Cloud Account Engagement campaign for each custom redirect
- D. Create a custom redirect for each pay per click ad and use a completion action to add the prospects to a list
Answer: C
NEW QUESTION # 190
There are a number of unassigned prospects in the Lenoxsoft database that have not been active in more than
60 days. An automation rule is set to assign prospects once they reach a score of 100. What automatic workflow can be created to prevent them from getting assigned?
- A. Create an automation rule based on the prospects time to adjust their score to 0 if they haven ' t been active in 60 days
- B. Create a completion action based on the prospects time to adjust their score to 0 if they haven ' t been active in 60 days.
- C. Create a segmentation rule based on the prospects time to adjust their score to 0 if they haven ' t been active in 60 days.
- D. Create a dynamic list based on the prospects time to adjust their score to 0 if they haven ' t been active in 60 days.
Answer: A
NEW QUESTION # 191
What is true about Marketing Cloud Account Engagement tracking? [Choose two answers]
- A. Cookies will always expire after 10 years
- B. Visitors and prospects that have "do not track" settings enabled on their browser will not have their activities tracked while on your site.
- C. The code is generated from a Salesforce campaign
- D. Visitor filters can be added to Marketing Cloud Account Engagement to restrict tracking (clicks, visits, email notifications etc) from certain IP addresses
Answer: B,D
NEW QUESTION # 192
......
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