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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Overview:

Certification Vendor:Salesforce
Exam Name:Salesforce Certified Marketing Cloud Account Engagement Consultant Exam
Exam Number:Marketing-Cloud-Account-Engagement-Consultant
Available Languages:Portuguese (Brazil), Spanish, French, German, English, Japanese
Exam Price:200 USD
Exam Duration:105 minutes
Real Exam Qty:60–65 questions
Exam Format:Scenario-based Questions, Multiple Choice, Multiple Select
Certificate Validity Period:1 year (requires annual maintenance via Trailhead modules)
Passing Score:Approximately 65% (Salesforce does not always publish exact passing scores)
Related Certifications:Salesforce Certified Administrator
Salesforce Certified Marketing Cloud Account Engagement Specialist
Recommended Training:Salesforce Trailhead Account Engagement Learning Path
Marketing Cloud Account Engagement Study Guide
Exam Registration:Salesforce Certification Registration
Sample Questions:Salesforce Marketing-Cloud-Account-Engagement-Consultant Sample Questions
Exam Way:Online proctored or onsite testing center
Pre Condition:Recommended: Salesforce Certified Administrator or equivalent experience with Salesforce CRM and marketing automation concepts
Official Syllabus URL:https://trailhead.salesforce.com/en/credentials/marketingcloudaccountengagementconsultant

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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Syllabus Topics:

TopicDetails
Topic 1
  • Reporting, Metrics, and Analytics: Technical setup requirements and reporting methods are the key sub-topics here.
Topic 2
  • Personalizing the Prospect Experience: This topic is about creating personalized experiences for prospects. It includes strategies for consent management and recommendations to enhance the overall prospect experience.
Topic 3
  • Evaluation: The assessment and recommendation process is key to this topic. It covers sub-topics such as analyzing and recommending paths forward, designing strategies to identify customer needs, and staying up-to-date with marketing trends and tools.
Topic 4
  • Sales Emails and Alerts: This topic covers the configuration and benefits of Sales Emails and Alerts.
Topic 5
  • Lead Management: This topic covers the development and recommendation of lead generation strategies, including the classification of prospects and the routing of qualified and unqualified leads.
Topic 6
  • Account Configuration: This topic focuses on the technical side, including the implications of technical setup and data migration. It also covers the important issue of maintaining data integrity during the migration process and the development of a usage governance plan.

Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q187-Q192):

NEW QUESTION # 187
LenoxSoft has two Marketing Cloud Account Engagement accounts: Account A and Account B. Both accounts are syncing with the same Salesforce org. Their marketing teams have consolidated and have decided to merge Account B into Account A.
What action should they take to successfully complete the migration?

Answer: B

Explanation:
https://help.salesforce.com/articleView?id=000318300 & type=1 & mode=1


NEW QUESTION # 188
LenoxSoft sends a list email to the "2019 Tradeshow" list, and does not use a suppression list. The next day, an account manager wants to know why his prospect did not receive the email even though they were a member of the list.
What could have prevented this prospect from receiving the list email?

Answer: A


NEW QUESTION # 189
You are creating a new series of pay per click ads and want to track where a prospect originates when they arrive at your website. How would you set this up?

Answer: C


NEW QUESTION # 190
There are a number of unassigned prospects in the Lenoxsoft database that have not been active in more than
60 days. An automation rule is set to assign prospects once they reach a score of 100. What automatic workflow can be created to prevent them from getting assigned?

Answer: A


NEW QUESTION # 191
What is true about Marketing Cloud Account Engagement tracking? [Choose two answers]

Answer: B,D


NEW QUESTION # 192
......

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