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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Integration | 22% | - Connect with Salesforce CDP and external systems - Use API templates and data exchange standards - Integrate with Commerce Cloud, Service Cloud, Marketing Cloud |
| Topic 2: On-Going Loyalty Management | 10% | - Manage deployment across sandbox and production - Resolve operational and service issues - Leverage mobile and advanced features - Monitor program performance and optimize campaigns |
| Topic 3: Strategies and Design | 16% | - Design loyalty architecture and solution overview - Plan promotion lifecycle and marketing strategies - Define points, redemption processes and benefit structures - Apply implementation best practices - Align loyalty solutions with business needs and requirements |
| Topic 4: Loyalty Program and Process Configuration | 52% | - Configure partner management and incentives - Manage member profiles, enrollment and status - Establish access controls and permissions - Configure core loyalty program features - Set up tier models, levels and rules - Define experiential rewards and promotions - Build analytics and reporting dashboards |
>> Salesforce-Loyalty-Management考試內容 <<
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問題 #33
What two ways could an Administrator configure a Promotion to target a specific audience?
答案：A,C
解題說明：
Totarget a specific audience with a Promotion in Salesforce Loyalty Management, an administrator could:
* Option C " Create a segment in the Salesforce Customer Data Platform and associate the segment to the promotion. " This allows for precise targeting based on detailed segmentation criteria.
* Option D " Link a promotion to a campaign and associate a segment to the campaign. " This method utilizes Salesforce ' s campaign management features to target promotions to specific segments.
Reference: Salesforce Loyalty Management documentation on promotions and segmentation provides insights into how promotions can be targeted to specific audiences using Salesforce CDP and campaign functionalities.
問題 #34
The Loyalty Administrator for Northern Trail Outfitters (NTO) Insider program defines tier groups - Status Tier Group with a Fixed Model and Period of one year. The three tiers are defined - Silver (base), Gold (next tier), and Platinum (the highest tier).
Qualifying Points reset date is set at December 31,2022, with a frequency of one year.
Extend Expiration for this tier group is Qualifying Points Reset Date.
A member joins NTO Insider in the Silver tier and, after a year of engagement, gets upgraded to the Gold tier on March 16, 2023.
Which date would be the new Expiry date for this member after the tier is upgraded to Gold?
答案：B
解題說明：
For a member who joins the NTO Insider program in the Silver tier and gets upgraded to the Gold tier on March 16, 2023, the new expiry date after the tier upgrade would be December 31, 2024 (C). This is because the tier group is defined with a Fixed Model and a Period of one year, with the Qualifying Points reset date set at December 31, 2022, and a frequency of one year. The Extend Expiration setting being tied to the Qualifying Points Reset Date means that regardless of when the tier upgrade occurs within the year, the expiration of the new tier status aligns with the annual reset date, extending to the end of the following reset period, which would be December 31, 2024.
This approach ensures that members who achieve a higher tier partway through the year enjoy the benefits of that tier for the remainder of the current year plus the entire next year, providing a full year's benefit from the point of the annual reset.
Salesforce documentation on Loyalty Management would outline the functionality and configuration options for tier groups, tier upgrades, and expiration settings, guiding administrators on setting these up to meet the program's strategic objectives and ensure clarity and fairness for members.
問題 #35
A company has recently rolled out a Loyalty Program with three tiers. The company decided to offer personalized benefits based on customer behavior.
How will the personalized benefits be display for each Loyalty Program member?
答案：B
解題說明：
Personalized benefits for each Loyalty Program member can be displayed On the Member Benefit Related List, linked to Loyalty Program Member (B). This related list can be configured on the Loyalty Program Member page layout to show the specific benefits that a member is entitled to, based on their tier and personalized criteria. This setup allows for a clear and organized display of benefits, making it easy for members and administrators to understand the perks associated with each member's status.
問題 #36
The existing Loyalty Program would need to have its "members-record" transferred from an SQL database into a new Salesforce Loyalty Management org, where its members' records are kept within a data table named
"tbl_Member" with the following data contents:
* the program member's personal particular and contact information
* member's current-tier value
* member's tier-points
Which object combinations should be used for data migration of the source's member records into the Loyalty Member org?
答案：B
解題說明：
For migrating "members-record" from an SQL database into Salesforce Loyalty Management, the correct combination of objects to use is:
* D: "LoyaltyProgramMember," "LoyaltyMemberTier," "LoyaltyMemberCurrency," "Contact," and
"Account" Object. This combination covers all necessary aspects of Loyalty Program members' records, including personal information, tier status, and point balances.
問題 #37
A Consultant will need to create a new voucher definition for a new voucher, wherever the new voucher has the requirements.
A total of two vouchers will be issued to the member.
The first voucher has a face value of $100, and the second voucher has a face value of $200.
Both vouchers must be used within three months after the first voucher's disbursement date.
The first voucher will be issued to the members over a period of a month.
Which voucher definition settings will fulfill the new voucher's requirements?
答案：D
問題 #38
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