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| Section | Objectives |
|---|---|
| Intangible Deliverables | - Communication and visioning
|
| Tools and Artifacts | - Co-creation methods
|
| Value Design | - Challenge framing and problem definition
|
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NEW QUESTION # 114
Cloud Kicks would like to use a business model canvas to evaluate the desirability, viability, and feasibility of a new service and identify a business model that will justify pursuing the idea.
Which part of the business model canvas represents desirability?
Answer: C
Explanation:
The value proposition is the part of the business model canvas that represents desirability. It describes the value that the product or service offers to the customer segments, and how it solves their problems or satisfies their needs. https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer-certification-prep/create-a-business-model-canvas
NEW QUESTION # 115
Cloud Kicks (CK) designs innovative footwear for site athletes. Manufacturing the footwear is possible but expensive.
What should CK focus testing efforts on to determine whether to produce at scale?
Answer: B
Explanation:
The best focus for testing efforts to determine whether to produce a product at scale is desirability, viability, and feasibility, which are the three key dimensions of design thinking that evaluate whether a product is desirable for users, viable for business, and feasible for technology. Novelty, privacy, and potential to go viral or competitive advantage, impact, and own ability are not comprehensive enough to cover all aspects of design thinking.
NEW QUESTION # 116
Cloud Kicks wants to launch a campaign that rewards customer behavior by giving away free merchandise, which key business criteria should be ensured?
Answer: B
Explanation:
The key business criteria that should be ensured for launching a campaign that rewards customer behavior by giving away free merchandise is viability. Viability is the degree to which a product or service is profitable and sustainable for the business. By giving away free merchandise, Cloud Kicks should ensure that the campaign is viable in terms of costs, revenues, risks, and benefits. Desirability or feasibility may not be the key criteria for this campaign, as they relate to the customer or technical aspects of the product or service.
NEW QUESTION # 117
Cloud Kicks wants to launch a campaign that rewards customer behavior by giving away free merchandise, which key business criteria should be ensured?
Answer: B
Explanation:
Giving away free merchandise impacts profit margins and business unit economics, requiring business Viability validation. In the Platform Strategy Designer context, this question belongs primarily to Value Design. In Value Design, the strategy designer links validated human needs to business outcomes and external context, then defines measurable signals that show whether the intended value is actually being created. Here, Viability is the strongest choice because it most directly matches the outcome, constraint, or decision described in the scenario. The other choices may be useful in a different stage or for a different question, but they do not address the central requirement as directly. Desirability focuses attention elsewhere, while Feasibility addresses a related concern without providing the same fit to the scenario ' s stated objective. That distinction is important on the exam: select the method or capability that resolves the specific uncertainty in the scenario rather than the option that is merely plausible in a broader project.
Study Guide Topics: Value Design
Official Salesforce Reference: Salesforce Designer Quick Look
NEW QUESTION # 118
Cloud Kicks' product team is focused on a new business casual clothing line that they think will account for over half of the company's revenue in the future.
Which trend should influence desirability the most?
Answer: B
Explanation:
The most influential trend for desirability in designing a new business casual clothing line is hybrid work emphasizing the need for color and comfort, as this reflects the changing preferences and expectations of customers in a post-pandemic world. Digital product passports to help prevent counterfeiting or supply chain issues that delay product availability are not trends that affect desirability directly, but rather trust and availability.
NEW QUESTION # 119
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