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| Section | Objectives |
|---|
| Program Setup and Configuration | - Tier management
- 1. Tier benefits assignment
- 2. Tier qualification rules
- Loyalty program structure
- 1. Redemption rules configuration
- 2. Earning rules configuration
|
| Engagement and Promotions | - Campaign and promotion setup
- 1. Targeted loyalty promotions
- 2. Event-based rewards triggers
|
| Loyalty Management Fundamentals | - Core concepts of loyalty programs
- 1. Member lifecycle management
- 2. Points, tiers, and rewards model
|
| Member and Account Management | - Member enrollment and profiles
- 1. Member status tracking
- 2. Account linking and identity management
|
| Reporting and Analytics | - Loyalty performance tracking
- 1. Dashboards and reports
- 2. Member behavior insights
|
| Data Model and Integration | - Loyalty data architecture
- 1. Integration with Salesforce platform services
- 2. Standard objects and relationships
|
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Salesforce Loyalty Management Accredited Professional Sample Questions (Q43-Q48):
NEW QUESTION # 43
An administrator need to analyze the performance of the Loyalty Program.
What Loyalty Analyze permission does a System Administrator need to set up a customized?
- A. Data pipeline user
- B. CLAAnalytics base admin
- C. Loyalty Analytics User
- D. CRM Analytics User
Answer: C
Explanation:
To analyze the performance of the Loyalty Program, a System Administrator needs the 'Loyalty Analytics User' permission. This permission set grants access to the analytics and reporting features within Salesforce Loyalty Management, allowing the administrator to customize, view, and analyze data related to the loyalty program's performance, member engagement, and other key metrics.
NEW QUESTION # 44
The Loyalty Administrator for Northern Trail Outfitters (NTO) insider program defines tier groups- Status Tier Group with a Fixed model and period of one year.
The three tier are defined =Silver (base), Golden (next tier), and Platinum (the highest tier) Extend Expiration for this tier group is Qualifying Points Reset Date.
A member joins NTO insider in the Silver tier and, after a year of engagement, gets upgraded to the Gold tier on March 16 2023.
Which date would be the new Expiry date or this member after the tier is upgraded to Gold?
- A. December 31, 2024
- B. March 16, 2020.
- C. March 31 2024
- D. December 31, 2023
Answer: C
Explanation:
The new expiry date for the member after being upgraded to the Gold tier would be March 31, 2024. In Salesforce Loyalty Management, when a member is upgraded to a new tier, the expiry date is set based on the tier's fixed model and period. Since the member was upgraded on March 16, 2023, and the period is one year, the new expiry date aligns with the end of the month following the one-year anniversary of the upgrade, which is March 31, 2024.
NEW QUESTION # 45
A company's Marketing Team needs to set up a promotion and use Promotion Market Segments where members of a specific age range and with expressed preferences will benefit from this promotion.
What is the recommended solution for the team to set up the Promotion Market Segments?
- A. Salesforce Customer Data Platform
- B. Salesforce Reports and Dashboards
- C. Salesforce Marketing Cloud
- D. Custom coded solution
Answer: A
Explanation:
To set up Promotion Market Segments for members within a specific age range and with certain preferences, the recommended solution is:
* D: Salesforce Customer Data Platform (CDP), which allows for the creation of detailed segments based on a wide range of criteria, including demographic data and expressed preferences.
NEW QUESTION # 46
In order to view the information pertaining to a member's recent transactions and manual adjustments on the Contact record, what are the two suggestions that an IT Administrator should propose to the Member Services team? Select two
- A. Incorporate the Member Service Manager Home Dashboard on the Contact record
- B. Incorporate the 'View Member Profile' component on the Contact record
- C. Incorporate the 'Member Summary Embedded Dashboard' on the Contact record
- D. Incorporate the 'Transaction Journals' related list on the Contact record
Answer: C,D
Explanation:
To view information pertaining to a member's recent transactions and manual adjustments on the Contact record, an IT Administrator should propose:
* Incorporate the 'Member Summary Embedded Dashboard' on the Contact record (A): This dashboard can provide a comprehensive overview of a member's loyalty activities, including recent transactions and adjustments, directly within the context of their Contact record.
* Incorporate the 'Transaction Journals' related list on the Contact record (C): By adding this related list, the Member Services team can easily access detailed transaction and adjustment records associated with the loyalty program member directly from the Contact record, facilitating quick and informed customer service interactions.
Options B and D, involving the Member Service Manager Home Dashboard and the 'View Member Profile' component, do not directly address the need to view transactional information on the Contact record.
NEW QUESTION # 47
Cloud Kicks has tasked its Loyalty Manager consultant with setting up its new Loyalty Management program.
The business requirement is to provide its customer base, who are heavy mobile users with access to member program information.
Using existing capabilities available in Loyalty Management, what should the consultant do to fulfill this business requirement?
- A. Configure either Service Cloud or Sales Cloud to establish the customer mobile experience
- B. Enable Experience Cloud and customize the Loyalty Member Portal
- C. Install the Salesforce Loyalty Member Mobile App
- D. Create and implement a feature-rich Loyalty Member Mobile App
Answer: B
Explanation:
To provide Cloud Kicks' customer base, who are heavy mobile users, with access to member program information, the consultant should Enable Experience Cloud and customize the Loyalty Member Portal (A).
Experience Cloud (formerly known as Community Cloud) allows for the creation of branded, mobile-responsive portals that can be customized to meet specific business needs, including providing loyalty program members with access to their program information, account status, rewards, and more. This approach leverages existing Salesforce capabilities and does not require the development of a new mobile app, making it a cost-effective and efficient solution.
NEW QUESTION # 48
......
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